Swedish Match to launch snuff in India

Swedish Match to launch snuff in India Swedish Match today announced that test marketing of Swedish moist snuff, "Snus", under the trade mark "Click", will begin in India this week. "Click" is produced in Gothenburg using the proprietory "Gothia Tek" standard. "Click" is a pouched moist snuff product that comes in two packaging alternatives. -"This new initiative is our first entry into the huge Indian tobacco market," said Lennart Sundén, President and CEO of Swedish Match. "India has a long tradition of smokeless tobacco use and thus offers exciting business opportunities to Swedish Match with its strategic focus in this category," he said. Swedish Match is an international group with its head office in Stockholm. The company manufactures a broad range of products within the OTP (Other Tobacco Products) category, with smokeless tobacco as its core business along with cigars and pipe tobacco, as well as matches and lighters. The products are sold in approximately 140 countries. Sales for the year 2000 amounted to 11,533 MSEK. Swedish Match is listed on OM Stockholm Exchange (SWMA) and on NASDAQ (SWMAY). For further information, please contact: Lennart Sundén, President and Chief Executive Officer office +46 8 658 01 75 Sven Hindrikes, Executive Vice President and office +46 8 658 02 82 Chief Financial Officer Bo Aulin, Senior Vice President, Secretary office +46 8 658 03 64 and General Counsel mobile +46 70 558 03 64 Emmett Harrison, Vice President, Investor Relations office +46 8 658 01 73 mobile +46 70 938 01 73 ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/04/23/20010423BIT01330/bit0001.doc http://www.bit.se/bitonline/2001/04/23/20010423BIT01330/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights. Production is located in seven countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.