OutDoor 2017: New Sympatex brand campaign to promote feel and look instead of looking away
Clearly feeling the very own experience of nature combined with an authentic personal responsibility for the environment – this is the focus of the new creation to be launched by Sympatex at this year’s OutDoor in Friedrichshafen.
München / Unterföhring, 14 June 2017 Clearly feeling the untouched vastness, the deep feeling of freedom as well as breathtaking moments of silence in the midst of the wilderness – how long will we still be able to do that? Trump withdraws from the Kyoto Protocols, the G20 states will vote on urgently needed measures against the massive waste pollution of the oceans and Greenpeace denounces lacking upcycling efforts of international trading companies in its recent DETOX study. But why should we wait until politicians and the industry finally do something? With its “Think about what on earth you’re doing to the environment by wearing outdoor apparel you don’t think about” advertisement claim, Sympatex wants to reveal that each single outdoor fan can make their personal contribution to environmental protection already today.
Awareness, education and the necessary sense of responsibility towards our environment – all this can and should be decision drivers for the right outdoor item of clothing in the future. Alternatives that don’t necessitate any compromise on the required performance already largely exist on the market. Be it fluorocarbon-free membranes and treatments, fully recycled and recyclable functional materials or the possibility to buy 100% climate-neutral end products. As an ecological pioneer among functional textile specialists, Sympatex reveals that all this is possible already today and calls upon the entire industry to follow its example.
“Enjoying with reason – this is the incentive of our new campaign. It is high time and the technology is available – this has also been revealed by our ‘Design Hackathon‘* where we recently created the most sustainable functional jacket 4.0 together with 20 bloggers and influencers. We have to keep a sharp eye on each other in industry instead of still trying to start a hare”, explains Dr. Rüdiger Fox, CEO of Sympatex Technologies GmbH.
From the middle of June onwards, the campaign will be launched on different print and digital platforms that have been created by Sympatex together with INKCorporated and TERRITORY webguerillas in Munich. The different print motives are available via this link: http://www.sympatex.com/en/information/145/press
*Hackathon = neologism from “hack” and “marathon”, the term originally stems from software development. The goal of a hackathon is to jointly produce useful, creative or entertaining (software) products during this event. See also https://en.wkipedia.org/wiki/Hackathon
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Sympatex Technologies GmbH
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Guaranteed Green – The Sympatex recyclable membrane
As one of the worldwide leading producers, Sympatex® Technologies has been a synonym for high-tech functional materials in clothing, footwear, accessories and technical fields of application since 1986. Together with selected partners, Sympatex develops, produces and distributes membranes, laminates and functional textiles as well as finished products worldwide. The Sympatex membrane is highly breathable, 100% wind- and waterproof and regulates the climate. It is 100% recyclable, bluesign® certified, and it received the 'Oeko-Tex-Standard 100' certificate. It is also PTFE-free and PFC-free. The technologies and procedures are based on the principles of ecological responsibility and sustainability with a special focus on the optimal carbon footprint. Sympatex is represented worldwide with sales offices and branches. www.sympatex.com