It’s In Your Hands – #IIYH: Sympatex social media campaign animates consumers to stand up for the environment
Under the motto “It’s In Your Hands,” consumers are being encouraged to become role models and do their part to protect the environment.Munich / Unterföhring, December 18, 2018 – On the heels of the launch of the radical awareness campaign during Outdoor 2018 in Friedrichshafen, Sympatex is now gearing up for a corresponding social media campaign. As a pioneer in sustainable functional textiles, Sympatex is targeting changes to processes in industry and society not only by raising awareness among its market partners in the fashion and outdoor industries, but also by directly addressing