“What kind of world do you want to live in? It’s in your hands” – Sympatex to call for radical turnaround with new image campaign

The two-world concept of the new campaign compares the foreseeable implications of the industry’s passivity with society’s ideal in a provocative manner. An appeal to the textile industry and brand partners to radically change their mindsets – and to each and every individual consumer to demand this of every purchase.Munich / Unterföhring, 7 June 2018 – 80 billion pieces of clothes are bought every year, twice as much as 15 years ago; 23 billion pairs of shoes are produced annually. The textile industry already generates more harmful CO2 than the entire air and ship traffic as a whole – and