Synsam Group launches Nuance™ – eyeglasses with hearing enhancement
Synsam Group is developing its hearing business and can now offer customers Nuance™, eyeglasses with built-in hearing amplification. With Nuance™, people with mild to moderate hearing loss have the opportunity to hear better through their glasses.
It is estimated that 2.3 to 2.5 million people in the Nordic region1 have a mild to moderate hearing loss. Some of these are in a grey area, where hearing is impaired, but not significant enough to warrant the use of a hearing aid. For them, Nuance™ can be the solution.
– Synsam wants to make it easier for people to live with good vision and hearing in their everyday lives. With Nuance™, we offer a discreet and stylish alternative for those who are not ready for a hearing aid but still want to hear better. The combination of design, function, and accessibility makes Nuance™ an innovative next step in Synsam’s effort to broaden our offering within both vision and hearing, says Håkan Lundstedt, President and CEO of Synsam Group.
Advanced hearing technology integrated into the temples
Nuance™ looks and feels like regular eyeglasses but contains advanced hearing technology integrated into the temples. With the help of small speakers and a directional microphone, the glasses improve speech perception in noisy environments such as restaurants and meetings. The hearing amplification is easily controlled via a mobile application, where the user can adjust volume and amplification. The sound is delivered openly, without any technology in the ear. Nuance™ is developed for people with mild to moderate hearing loss and does not replace a hearing aid.
– Studies show that people wait on average nine years2 before addressing their hearing problems. Research also shows a link between hearing loss and an increased risk of developing dementia3. Considering this, and the fact that a traditional hearing aid can be stigmatized, the Nuance™ technology innovation is important for public health, and Synsam looks forward to helping more people with both vision and hearing, says Johanna Söderhäll, licensed audiologist at Synsam Group.
About Nuance™
• By the end of 2025, Nuance™ will be sold in 150 of Synsam Group’s stores in Sweden. In 2026, the product will be launched in the remaining Swedish stores and all Danish stores.
• Nuance™ is available in 18 different models and can be purchased outright, with instalment payment, or via rental in the Lifestyle subscription.
• No referral from an audiologist is required.
• In-store, the customer will receive assistance with downloading the Nuance™ app and setting the correct configurations. The customer can adjust amplification and volume independently. The battery lasts approximately 8 to 10 hours.
• A directional microphone/beamforming improves speech perception in noisy environments.
• The sound is delivered openly, without technology in the ear.
1 Eurotrak Surveys; Top Management Consulting Firm Analysis
Jenny Fridh, Chief Communications Officer Synsam Group
+46 730277018, jenny.fridh@synsam.com
About Synsam Group Synsam Group is a leading optician group in the Nordic region, with a differentiated and affordable subscription offering. Synsam Group offers a wide range of products and services for eye health and eye fashion, catering to the customer’s different lifestyles and needs. The group has approximately 4,000 employees, net sales of approximately SEK 6.7 billion (rolling twelve months until June 2025) and almost 600 stores in the Nordics, operating under the brands Synsam, Synsam Outlet and Profil Optik in Denmark. Through digitalization, subscription services and other innovative concepts, Synsam Group is at the forefront of innovation in the Nordic optical retail market across multiple dimensions including customer journey, product offering and ESG. Synsam Group’s share is traded on Nasdaq Stockholm (SYNSAM). www.synsamgroup.com
