Synsam Group Opens Denmark’s Largest Optical Store – Flagship Store Launches in the Heart of Copenhagen

On January 21, Synsam Group will inaugurate a flagship store in central Copenhagen. This store will be Denmark’s largest optical retail store, offering the widest selection of branded frames. Profil Optik by Synsam’s flagship store is one of the group’s most remarkable establishments and a destination for those seeking style, quality, and innovation in optics.

Located at Frederiksborggade 11, near Nørreport in central Copenhagen, the 449-square-meter store marks a significant milestone in Synsam Group’s growth journey and strengthens the company’s position as a leading player in the Nordic optical market.

“This is not just a store; it’s a destination for eye health and eyewear fashion. We want to provide our customers in Copenhagen with an extraordinary experience that combines functionality, style, and innovation under one roof. I am incredibly proud of the success journey of Profil Optik by Synsam,” says Håkan Lundstedt, CEO and President of Synsam Group.

Key Highlights of the Copenhagen Flagship Store:

• Denmark’s Largest Optical Store: Offering the most extensive range of leading brands with over 4,000 frames from world-renowned labels and Synsam Group’s in-house collections, designed to meet all styles and customer needs.
• Denmark’s Broadest Range of Sports Glasses: Featuring brands like Oakley, Rigel, Rudy Project, and Bliz, alongside Fellepini goggles and Oscar Eide goggles.
• Sustainable Secondhand Collection: Including branded frames from the group’s circular business model.
• Advanced Eye Examinations: Utilizing cutting-edge optical technology to ensure the highest standards of eye health and vision correction.
• World-Class Design and Customer Experience: Showcasing the latest in Synsam Group’s store concept.

In addition to the wide product range, the store will provide personalized consultations and tailored solutions for both vision correction and style. The team aims to make Profil Optik by Synsam the go-to choice for Copenhagen residents and visitors alike.

Join Us for the Grand Opening Event
Synsam Group welcomes the public and media to the grand opening on January 21, where visitors can explore the new store and its services. Representatives from Profil Optik by Synsam will be present to guide guests through the product range and service offerings.
 

Date: January 21, 2025
Time: Ribbon-cutting ceremony at 10:00 AM
Address: Frederiksborggade 11, 1360 Copenhagen
Opening Hours: Weekdays from 10 AM to 7 PM, weekends until 5 PM

For further information, please contact:
Jenny Fridh, Chief Communications and Sustainability Officer Synsam Group
+46 730277018, jenny.fridh@synsam.com 

Synsam Group is a leading optician group in the Nordic region, with a differentiated and affordable subscription offering. Synsam Group offers a wide range of products and services for eye health and eye fashion, catering to the customer's different lifestyles and needs. The group has approximately 4,000 employees, net sales of approximately SEK 6.3 billion (rolling twelve months until September 2024) and has approximately 500 stores in the Nordics, operating under the brands Synsam, Synsam Outlet and Profil Optik in Denmark. Through digitalization, subscription services and other innovative concepts, Synsam Group is at the forefront of innovation in the Nordic optical retail market across multiple dimensions including customer journey, product offering and ESG. Synsam Group’s share is traded on Nasdaq Stockholm (SYNSAM). www.synsamgroup.com