Synsam launches its premium sunglasses selection in the Stockmann department stores
In May 2024, Synsam will open new sunglasses sections in five of Stockmann's department stores in Finland. The first opening takes place in one of Finland's largest retail locations, Stockmann's flagship department store in central Helsinki, which is specialized in sunglasses. Synsam will offer the internationally leading and largest brands, as well as Synsam’s in-house successes directly from Synsam's factory in Frösön, Sweden.
– The new collaboration with Stockmann is very exciting, and we are truly pleased to have the opportunity to offer Stockmann's customers a wide range of high-quality, fashion-oriented and stylish sunglasses. The collaboration also strengthens the distribution and sales of sunglasses to consumers who do not need prescription sunglasses, says Vesa Mars, CEO of Synsam Finland.
– Synsam's wide range of sunglasses, which will be available on site, covers everything from personal and trendy news to timeless classic models. We are also particularly pleased to be able to offer our in-house successes, such as Oscar Eide and Jämtö, from Frösön, Sweden on site shortly. This is something we are very proud of, says Susanne Westford, CMO of Synsam Group.
The selection includes more than 500 sunglasses models from sixteen reputable brands. New models reflecting the most prominent trends of the summer will also be available.
Riku Lyly, Head of Stockmann's selection, is grateful for Synsam's assortment:
– Our customers have requested a wider range of sunglasses, especially high-quality sunglasses from premium and luxury brands. Synsam is a pioneer in fashion and style in the eyewear and sunglasses industry and is known for its high-quality products, so it will be an excellent addition to our high-quality assortment. We look forward to Synsam's arrival to our department stores in May.
Following the opening in the department store in central Helsinki, Synsam sections will be opened successively in the department stores in Tapiola, Jumbo, Turku, and Tampere.
For further information, please contact:
Jenny Fridh, Communications & Sustainability Officer
E-mail: jenny.fridh@synsam.com
Tel: +46 (0)8 619 28 60
Website: www.synsamgroup.com
Synsam Group is a leading optician group in the Nordic region, with a differentiated and affordable subscription offering. Synsam Group offers a wide range of products and services for eye health and eye fashion, catering to the customer's different lifestyles and needs. The group has approximately 4,000 employees, net sales of approximately SEK 5.9 billion (2023) and has approximately 500 stores in the Nordics, operating under the brands Synsam, Synsam Outlet and Profil Optik in Denmark. Through digitalization, subscription services and other innovative concepts, Synsam Group is at the forefront of innovation in the Nordic optical retail market across multiple dimensions including customer journey, product offering and ESG. Synsam Group’s share is traded on Nasdaq Stockholm (SYNSAM). www.synsamgroup.com
