TagMaster launches product family focused on Active Travel

Press release, Stockholm, Sweden, October 23, 2020

TagMaster, the leading supplier of advanced sensor systems for Smart Cities within Traffic and Rail, launches a new product family focused on the Active Travel segment, ie cyclists and pedestrians. The launch is a result of the TagMaster Group's increased investment in solutions that contribute to the necessary transition to a more sustainable transport system.

The new product family is developed by TagMaster UK as part of supporting the investments made in the UK to, among other things, facilitate and increase bicycle traffic to reduce congestion on buses and trains. The launch will initially take place in the UK and later during the current quarter also in France.

“Already before the pandemic, we saw a strong development towards bicycle traffic and pedestrians, so-called Active Travel, for climate reasons beginning to have the same status in traffic flows as motor driven vehicles. This development has been intensified and given further impetus by the ongoing Covid-19 pandemic", said Jonas Svensson, CEO, TagMaster.

UK government announced two weeks ago an increased 250 million GBP funding available to LA’s (local authorities) for the promotion of cycle and pedestrian activities. Moreover, there is increased publicity and emphasis placed on minimising the use of public transport unless absolutely necessary.

Several LA’s - Manchester, Birmingham, Leicester, Sheffield for example - have created temporary cycle expressways; and discussions are broadening to also implement similar contravention notices to offenders driving within dedicated cycle lanes.

“It is likely that this is a development that is not just temporary. It is obviously a market with strong growth and the launch is therefore strategic for us”, said Jonas Svensson, CEO, TagMaster.

For further information, please contact

Jonas Svensson, CEO, +46 8-6321950, jonas.svensson@tagmaster.com

About TagMaster

TagMaster is an application driven technology company that designs and markets advanced sensor systems and solutions based on radio, radar, magnetic and vision technology for demanding environments. Business areas include Segment Europe and Segment USA sold under the brands TagMaster and Sensys Networks with innovative mobility solutions in order to increase efficiency, security, convenience and to decrease environmental impact within Smart Cities. TagMaster has subsidiaries in UK, France and US and exports mainly to Europe, The Middle East, Asia and North America via a global network of partners and systems integrators. TagMaster was founded in 1994 and has its headquarters in Kista. TagMaster is a public company and its shares are traded on First North stock exchange in Stockholm, Sweden. TagMasters certified advisor is FNCA Sweden, phone +46852800399, E-mail: info@fnca.sewww.tagmaster.com

About Us

TagMaster is an application driven technology company that designs and markets advanced sensor systems and solutions based on radio, radar, magnetic and vision technology for demanding environments. Business areas include Segment Europe and Segment USA sold under the brands TagMaster and Sensys Networks with innovative mobility solutions in order to increase efficiency, security, convenience and to decrease environmental impact within Smart Cities. TagMaster has subsidiaries in UK, France and US and exports mainly to Europe, The Middle East, Asia and North America via a global network of partners and systems integrators. TagMaster was founded in 1994 and has its headquarters in Kista. TagMaster is a public company and its shares are traded on First North stock exchange in Stockholm, Sweden. TagMasters certified advisor is FNCA Sweden, phone +46852800399, E-mail: info@fnca.se, www.tagmaster.com

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Already before the pandemic, we saw a strong development towards bicycle traffic and pedestrians, so-called Active Travel, for climate reasons beginning to have the same status in traffic flows as motor driven vehicles. This development has been intensified and given further impetus by the ongoing Covid-19 pandemic
Jonas Svensson, CEO TagMaster