Surprise reduction in business over the Olympics masks strong bigger picture

The eyes of the world are upon us. Last year’s Royal Wedding, the Queen’s Diamond Jubilee and this year’s summer of sport have placed sharp focus on this green and pleasant land.The Government’s biggest ever tourism campaign - GREAT – aims to revel in that spotlight and create a massive British sell out performance. Launched by Prime Minister David Cameron in New York last September, it aims to attract four million extra visitors to the UK and get them to spend a further £2.3 billion over the next four years. Data collated by Hotel guest  products specialists