ADEY expands UK sales operation

Leading heating industry manufacturer ADEY has expanded its UK sales operation with the appointment of three further area managers to meet demand for its award winning MagnaClean® filters.

The pioneer of magnetic filtration for protecting central heating systems has bolstered its sales coverage in the south and far north of the UK.

Kevin John joins ADEY from Glow-worm Boilers and will strengthen the sales team in the central southern counties of England. Also re-enforcing sales in the southern region will be Steve Warrington previously with Veissmann and Ideal Heating who will focus his energies in London and counties south of the capital.

In the north, David Robb takes on a dedicated sales role across the border becoming ASM for Scotland. He brings with him a wealth of experience from Mitsubishi and Worcester Bosch.

ADEY’s Sales Director Paul Strudley outlined the company’s ambitious plans to grow sales right across its range of domestic and commercial products along with its high performance chemicals specially developed to work with MagnaClean filters.

“We introduced the technology to this market. We have the biggest range of filters and more and more installers are turning to MagnaClean as their first choice when it comes to best practice central heating system protection,” he explains.

“It’s a name installers have grown to trust over the last ten years. Now, with the launch of our best domestic filter yet, MagnaClean Professional2, we’re keen to demonstrate exactly why we lead the way when it comes to effective magnetic filtration.”

EDITOR’S NOTES

Further information: Rachel Meagher and Zainab Rahman at Target Public Relations, Tel: 01242 633100

Email: rachel.meagher@targetgroup.co.uk  zainab.rahman@targetgroup.co.uk

Photography: Digital high and low resolution images available.