Ethical Startup Unveils Pearl Collection in Limited Edition
“Blue Summer” Available from May 2012
LONDON, February 8, 2012 – Following the successful introduction of Cherry Red Winter Pearls for Autumn/Winter 2011, Frogpearl has unveiled its new collection Blue Summer. The exclusive line of 3 select pieces is meticulously handcrafted in AA-certified pearls and available in limited edition from May 1, 2012.
Building on Frogpearl’s commitment to sustainability, Head Designer and Managing Director Felicia Sobocki, 27, describes her work as “a passion for beauty, pearls and responsibility”.
"I love working with pearls,” said Felicia Sobocki. “On par with diamonds, they are our most enduring gemstones and intrinsically linked to the environment.”
There are 3 reasons why pearls should be your gem of choice:
● Pearls are organic gems that are created by nature – with no chemical interference.
● As all parts of the oysters are harvested, nothing goes to waste. Examples of secondary products are dried oyster meat and crushed shells used for landscaping products.
● Pearl farmers, such as Frogpearl’s, use environmentally friendly methods to cultivate pearls, which stand in stark contrast to the destructive blasting and mining used to extract diamonds and stone materials.
Frogpearl’s Blue Summer Collection is offered in light coral blue, which has been coloured with lead-free dyes. All of the pearls have been polished with corn – instead of chemicals.
The earrings retail at £28-38 and the necklaces at £160.
For further information and images, please contact:
Jenny Harler
Tel: +44 (0)750 733 0590
Email: jenny.harler@scencia.com
ABOUT FROGPEARL
Frogpearl is a Swedish online jewellery company that specialises in ethically sourced pearl jewellery. The company was founded in Stockholm, Sweden, in January 2011. For more information, please visit www.frogpearl.com.
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