One-Stop Shop for Menswear

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25,000 Fashion Items One Portal

LONDON, February 21, 2012 – Ever since Net-A-Porter revolutionised women's fashion online, menswear portals have been struggling to sew up the male market. This Spring, BASOUK.com presents their solution – a new menswear portal that brings together over 1,000 brands and 25,000 fashion items.

Products have been sourced from 20 hand-picked online menswear retailers, from fashion giants such as Farfetch to niche boutiques like Superdenim and Oki-ni.

MR PORTER, Net-A-Porter’s menswear portal, is the latest addition. The luxury retailer joined BASOUK this week, adding products from more than 150 of the world's leading brands.

New products, listed under “Latest Arrivals”, are added daily. Among the featured fashion luminaries are Maison Martin Margiela and Alexander McQueen, along with lesser known brands such as Diemme and Our Legacy.

“Our aim is simple. We want to speed up the shopping process – without compromising on choice or quality,” say co-founders David Höök and Olof Lindblom, who make up the fashion-forward duo behind the site.

BASOUK’s retail prices are listed in British pounds, euros, American dollars, Japanese yen, and Swedish crowns.

For further information and images, please contact:
Jenny Harler
Scencia International
Tel: +44 (0)750 733 0590
Email: jenny.harler@scencia.com

ABOUT BASOUK
Basouk.com is a global menswear portal that targets an international community of style-savvy men. The company is based in Stockholm, Sweden. For more information,
visit www.basouk.com.

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“Our aim is simple. We want to speed up the shopping process – without compromising on choice or quality.”
Co-founders David Höök and Olof Lindblom