CUSTOMER INTAKE FOR THE THIRD QUARTER 2004

CUSTOMER INTAKE FOR THE THIRD QUARTER 2004 New York and Stockholm - Tele2 AB, ("Tele2"), (Nasdaq Stock Market: TLTOA and TLTOB and Stockholmsbörsen: TEL2A and TEL2B), the leading alternative pan-European telecommunications company, today announced that, based on agreed marketing activities for the third quarter of 2004, the estimated intake for the quarter will range between 1 and 1.5 million net new subscribers. Overall, Tele2 will maintain a high level of activity in marketing, but has decided to reduce emphasis on dial-up Internet during this quarter. Tele2 is Europe's leading and profitable alternative telecom operator. Tele2 always strives to offer the market's best prices. With our unique values, we provide cheap and simple telecom for all Europeans every day. We have close to 25 million customers in 24 countries. We offer products and services in fixed and mobile telephony, Internet access, data networks, cable TV and content services. Our main competitors are the former government monopolies. Tele2 was founded in 1993 by Jan Stenbeck and has been listed on Stockholmsbörsen since 1996. The share has also been listed on Nasdaq since 1997. In 2003 we had net sales of SEK 36,911 million and reported a profit of SEK 5,710 million (EBITDA). CONTACTS Lars-Johan Jarnheimer Telephone: + 46 8 562 640 00 President and CEO, Tele2 AB Håkan Zadler Telephone: + 46 8 562 640 00 CFO, Tele2 AB Dwayne Taylor Telephone: + 44 20 7321 5038 Lena Glader Telephone: + 46 8 562 000 45 Investor enquiries Visit us at our homepage: http://www.Tele2.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/08/13/20040813BIT20730/wkr0001.pdf