TELE2 LAUNCHES FIXED LINE OPERATIONS IN IRELAND

TELE2 LAUNCHES FIXED LINE OPERATIONS IN IRELAND New York and Stockholm - Tele2 AB, ("Tele2"), (Nasdaq Stock Market: TLTOA and TLTOB and Stockholmsbörsen: TEL2A and TEL2B), the leading alternative pan-European telecommunications company, today announced that it will launch cheap and simple fixed telephony to the residential market in Ireland as of September 1, following the successful U.K. launch. Lars-Johan Jarnheimer, CEO of Tele2 commented; "This is a natural step following our launch in the U.K. last October. The Irish customers will be able to lower their telephony bills significantly with Tele2's low prices and simple pricing structure, just like in the rest of Europe. We see great potential for our Irish operations, especially as, at a limited cost, we will coordinate marketing and other functions with our operations in the U.K., where we have built up a distinct brand during the past year." CONTACTS Lars-Johan Jarnheimer President and CEO, Tele2 AB Telephone: + 46 8 562 640 00 Håkan Zadler CFO, Tele2 AB Telephone: + 46 8 562 640 00 Dwayne Taylor, Investor enquiries Telephone: + 44 20 7321 5038 Lena Krauss, Investor enquiries Telephone: + 46 8 562 000 45 Visit us at our homepage: http://www.Tele2.com Tele2 is Europe's leading and profitable alternative telecom operator. Tele2 always strives to offer the market's best prices. With our unique values, we provide cheap and simple telecom for all Europeans every day. We have close to 25 million customers in 24 countries. We offer products and services in fixed and mobile telephony, Internet access, data networks, cable TV and content services. Our main competitors are the former government monopolies. Tele2 was founded in 1993 by Jan Stenbeck and has been listed on Stockholmsbörsen since 1996. The share has also been listed on Nasdaq since 1997. In 2003 we had operating revenue of SEK 36,911 million and reported a profit of SEK 5,710 million (EBITDA). ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/08/31/20040831BIT21060/wkr0001.pdf