“LA REINA DEL SUR” SEASON TWO TRAILER BREAKS RECORD REACHING MORE THAN 8.0M VIEWS ACROSS DIGITAL PLATFORMS
Season Two Premieres on Telemundo on Monday, April 22 at 10pm/9c
MIAMI – March 14, 2019 – “La Reina del Sur” Season Two trailer broke Telemundo’s record registering 8.1M views in its first week across all digital platforms including Instagram, Facebook, You tube and Telemundo.com, according to Adobe Analytics and Shareablee. The official trailer released last week offered fans a sneak peek of the action-packed return of “La Reina del Sur” Super Series™ starring international star Kate del Castillo in her iconic role of Teresa Mendoza. The much-anticipated trailer surpassed the network’s previous record held by its hit series “Sin Senos Si Hay Paraíso” which racked 2.7M views last year in its first week. Prior to the online release of the trailer, Kate del Castillo posted a video announcing the Super Series premiere date which delivered 1.3M views, adding to a grand total of 9.4M views for the trailer launch campaign.
“We are thrilled with the tremendous response and engagement we received from our fans this last week with the release of La Reina del Sur’s trailer,” commented Karen Barroeta, Senior Vice President, Marketing and Creative. “We are excited to bring back the blockbuster series that made history for our network. This second season is coming back fully reloaded, with all the action, international cast and compelling storytelling that our audiences are expecting.”
Telemundo’s most ambitious production ever, and the series that catapulted the network to the number one spot, “La Reina del Sur” is back with a vengeance. A first of its kind in Spanish-language television, the second season of “La Reina del Sur” was shot on location in eight countries and is set eight years since powerful drug trafficker Teresa Mendoza disappeared into the U.S. Federal Witness Protection Program after bringing down Mexican presidential candidate Epifanio Vargas. She settles into a life of total anonymity in Italy as “Maria Dantes,” enjoying a quiet and peaceful time raising her daughter Sofia in the Tuscan village of Massa Marittima. One day her life takes an unexpected turn. Never again can she be the innocent girl who ran away from Mexico so long ago. No one will stop Teresa Mendoza from saving her daughter, even if it means destroying any obstacle in her path. It is time for her to return and to reclaim her throne as the indomitable La Reina del Sur.
Created by Arturo Pérez-Reverte, “La Reina del Sur” is written by Roberto Stopello, Juan Marcos Blanco, Miguel Ferrari, and Jose Miguel Nuñez. Marcos Santana is Executive Producer and Showrunner of the series, with Telemundo’s Martha Godoy and AG Studios’ Rodrigo Guerrero as Executive Producers. “La Reina del Sur” Season 2 is a co-production between Telemundo Global Studios and Netflix. Telemundo has the exclusive rights in the U.S. and Puerto Rico, and Netflix has the exclusive rights for the rest of the world for OTT.
Sources: Adobe Analytics - Telemundo.com; Shareablee - Facebook, Twitter, Instagram; YouTube CMS
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Noticias, Telemundo Global Studios, Universo and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.