What will supermarket shopping be like a decade from now?

Social media is not just about Twitter . Of course, Twitter is where much of the online chatter about brands is taking place today so it is an enormously important network, but there is a difference between social media and social networking. Let me step back for a moment and remind you that the web used to be a fairly passive place. There were web pages and people read them. People did not generally upload a lot of content, unless they were running their own web site. The social web – what we call social media or Web 2.0 – was really born when sites