TeliaSonera launches survey app in 12 countries

With the new global mobile phone application ”Trends” TeliaSonera makes it possible to influence and follow the current telecom trends in real time. The application, available from both Android Market and Apple App Store, is available in twelve European and Asian countries. With “Trends” TeliaSonera advances the annual trend survey into a real time digital dialog.      

TeliaSonera has been conducting annual trend surveys in Scandinavia, Lithuania and Kazakhstan for the last five years. It has been an ongoing strategy to both know and predict coming trends and even if the analysis often has been on the money so to speak they have lost their value quite rapidly.

- The telecom industry is changing quicker than any other industry, which means we have to adapt our analyzing methods in order to always be updated. With the Trends app we will be able to present more relevant reports several times per year, says Thomas Jönsson, Head of External Communications at TeliaSonera.

For this reason TeliaSonera changed way of conducting these trend surveys. Through “Trends” TeliaSonera will be able to analyze ongoing trends and at the same time maximize their presence in social media and further strengthen their dialogue with the surrounding world.

The Trend app will be launched to the Swedish App Store and Android market on 15 February and the first report based on the app is released in March. Later this spring, additional reports will follow from surveys of TeliaSonera’s other markets in Norway, Denmark, Finland, Spain, Estonia, Latvia, Lithuania, Moldavia, Kazakhstan, Azerbaijan and Georgia.

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TeliaSonera's press office for journalists can be reached at 46-771 77 58 30

TeliaSonera provides network access and telecommunication services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. TeliaSonera help people and companies communicate in an easy, efficient and environmentally friendly way. Our ambition is to be number one or two in all our markets, providing the best customer experience, high quality networks and cost efficient operations. TeliaSonera is also the leading European wholesale provider with a wholly-owned international carrier network. In 2010, TeliaSonera’s net sales amounted to SEK 107 billion, and at the end of December 2010 the total number of subscriptions was 156 million in 20 countries. The TeliaSonera share is listed on NASDAQ OMX Stockholm and NASDAQ OMX Helsinki. Read more at www.teliasonera.com

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