TeliaSonera pilots iJack(TM) - a new way to distribute content to mobile phones

TeliaSonera pilots iJack(TM) - a new way to distribute content to mobile phones iJack(TM) service is a new way to distribute content to mobile phones. The service enables companies to easily and conveniently distribute music, video, animations, games, programs, information packages and mobile coupons to their customers from a iJack(TM) device. This device can be deployed in stores, shopping malls, movie theaters, concert halls or in other public locations. TeliaSonera launches a service pilot with four selected companies in Finland in the beginning of December. The service is not only a new element in the range of medias available to service providers, but it also helps the companies´ internal communication needs. In addition it can make private persons' contact with public services more convenient. The company which offers iJack(TM) also determines what content is offered in its location and the end-users select the content from this selection. The end-users download the content to their mobile phones free of charge. iJack(TM) service can be used with Bluetooth-enabled mobile phones with sufficient available memory. The mobile phone models supported during the pilot are Nokia's 3650, 3660, 6600, 7650 and N-Gage models but also mobile phones from other vendors will be supported. iJack(TM) is a full service which includes the iJack(TM) device, its delivery and maintenance, reporting and system management as well as the distribution of content to iJack(TM) devices from which the end-users can then retrieve it. TeliaSonera provides its´ corporate customers both with a www front end and a totally automated software interface for managing iJack(TM) content. This allows corporate customers to specify the content at their iJack(TM) locations. The content is transferred from this system to iJack(TM) devices over the GPRS network at the intervals specified by the customer. The content of iJack(TM) devices can vary even on a daily basis. - iJack(TM) will accelerate the evolution of 3G services. This service will bring rich content to mobile phones already today since Bluetooth allows a quick transfer of even large files. This service supplements TeliaSonera's 3G services. If iJack(TM) proves to be a successful service pilot we will consider extending it to our other markets also, says Niklas Sonkin, TeliaSonera AB, Senior Vice President, Marketing, Product and Services Unit. The iJack(TM) device has been developed together with WideRay, a Silicon Valley based company in which TeliaSonera is an owner. TeliaSonera and WideRay also co-operate in the United States where WideRay provides a similar service. The companies selected to take part in this Finnish pilot are, home electronic stores Musta Pörssi Merituuli in Espoo and Jättipörssi in Vantaa, movie distributor Finnkino and mobile communications equipment chain Telering. They will announce their iJack(TM) locations as the pilot begins. For further information, please contact: Timo Korpela (overall and business issues), President, Sonera Corporation US, phone +1 408 455 2905 or +358 40 5575 650. E-mail Timo.Korpela@teliasonera.com Tapio Koskinen (technical issues), Director, TeliaSonera Finland, phone +358 40 5574766 E-mail: tapio.koskinen@teliasonera.com Kimmo Seppänen (sales), Director, TeliaSonera Finland, phone +358 400 523747 E-mail: kimmo.seppanen@teliasonera.com Forward-Looking Statements Statements made in the press release relating to future status or circumstances, including future performance and other trend projections are forward-looking statements. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There can be no assurance that actual results will not differ materially from those expressed or implied by these forward-looking statements due to many factors, many of which are outside the control of TeliaSonera. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2003/11/28/20031127BIT01040/wkr0001.doc http://www.waymaker.net/bitonline/2003/11/28/20031127BIT01040/wkr0002.pdf