Get teeth as strong as Pippi
Oral care company TePe Oral Hygiene Products AB and the Astrid Lindgren Company unveil a special children’s toothbrush collection celebrating Pippi Longstocking’s 80th anniversary. This collaboration captures Pippi’s adventurous spirit while blending it with TePe’s trusted oral care expertise to inspire joyful, lasting dental habits for children.
The TePe x Pippi Longstocking collection, reflecting a unique partnership, brings fun and effectiveness to children’s oral care routines, making it easier for families and dental professionals alike. Featuring colourful designs, playful patterns, and orange filaments reminiscent of Pippi’s signature hair, each toothbrush captures her iconic charm. Families can access tailored tips, advice, and exclusive campaign content through engaging QR codes.
Sustainability and Innovation
With its heart and production in Malmö, Sweden, TePe collaborates with leading oral health experts to develop sustainable solutions and improve oral health through prevention and proactive dental care. The collection embodies TePe’s commitment to combining high-quality oral care with responsible manufacturing practices, reducing its environmental footprint.
Uniting Generations with Smiles
The Astrid Lindgren Company and TePe share a commitment to inclusivity, education, and empowerment. While Pippi embraces individuality and inspires self-learning, TePe provides oral health solutions for all ages and backgrounds, empowering families to adopt lifelong healthy habits. Together, they celebrate multigenerational appeal, connecting nostalgic memories for adults with engaging and adventurous designs for children.
Key Features of the Collection
• Intuitive design: Vibrant and ergonomic toothbrushes designed for children’sneeds.
• Sustainable focus: Made with renewable and recycled materials, reflectingTePe’s commitment to sustainability.
• Playful interaction: QR codes offer oral care tips, contests, and engagingactivities.
“Our collaboration with Pippi Longstocking brings a touch of playfulness and inspiration to oral care. We aim to transform daily dental routines into fun, engaging moments that bring families together while creating lifelong healthy habits”, says Kate Bockasten, Category Manager Toothbrushing, TePe.
“Pippi Longstocking's talent for turning everyday situations into extraordinary adventures aligns nicely with TePe's mission to encourage children and families to adopt healthy toothbrushing habits”, adds Ludvig Kullander, Business Developer, The Astrid Lindgren Company.
Try the TePe x Pippi Longstocking Toothbrush Collection!
Discover the joy of strong, healthy smiles with Pippi-inspired designs. The collection will be available from April 2025 in single and three-pack options. Keep an eye out for exciting updates on our marketing initiatives and exclusive campaign content launching this spring!
Press Contact TePe Oral Hygiene Products AB. Bronsåldersgatan 5, Malmö Tel: +46 (0)40-670 11 00 Email: press@tepe.com
TePe Oral Hygiene Products, founded by the Eklund family in 1965, is an international company headquartered in Malmö, Sweden. TePe has 470 employees and a turnover of MSEK 1259 (2023). Based on sustainable innovation and the vision to bring healthy smiles for life, TePe offers a complete range of high-quality self-care solutions, developed in partnership with the dental profession. Marketed by subsidiaries and business creators in 80 countries, TePe’s oral health products are available through dental practices, pharmacies, e-tail, and retail. For more information, visit www.tepe.com.
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