TePe acquires oral health company Proxident AB and strengthens its position within oral health

Today, TePe Oral Hygiene Products has signed an agreement to acquire the Swedish-owned company Proxident AB. Proxident AB has over 30 years of experience within oral health offering a portfolio of high-quality products in the field of dry mouth and toothpaste.

The acquisition marks a milestone for TePe as the company now broadens its portfolio by entering into a new segment of products for dry mouth and toothpaste. Many people around the world are affected by dry mouth, causing discomfort and impacting quality of life. Offering solutions to help make life easier for this group of people is of great importance and in line with TePe’s vision to contribute to good oral health and well-being. A core in TePe’s business is preventive oral care, where TePe offers a wide assortment of toothbrushes and special brushes. Toothpaste will naturally complement this assortment of preventive oral care.

“This acquisition is a very important step for us as a company. Proxident has built a solid position within dry mouth on the Swedish market, and we are excited to welcome Proxident into our TePe family. Like TePe, Proxident is working in close collaboration with both the dental and health care profession and our ambition is to continue developing these relationships and the product portfolio”, says Hanna Hageberg Hammar, CEO at TePe.

“TePe’s global presence and strong position in dental, pharmacy and retail will make Proxident’s products accessible for more people. We know TePe well and are certain that they will continue to take care of and develop the portfolio further”, says Stefan Andersson, CEO at Proxident AB.

Company information           

Proxident AB develops, sells and manufactures dental products to pharmacies as well as to the dental and health care sector. With more than 30 years of experience, high competence, and a close collaboration with leading dental professionals, Proxident develops modern high-quality products.

TePe Oral Hygiene Products is a Swedish company founded in 1965. The TePe range of interdental brushes, toothbrushes, and dental picks is developed in collaboration with dental experts with the aim of promoting good oral health. All design, development, and production take place at the headquarters in Malmö. The products are marketed by subsidiaries in eight countries and distributors in 80 countries, and available primarily through dental practices, pharmacies, and retail. TePe has 370 employees and turnover of MSEK 793 (2020).

For more information please contact:

Helena Ossmer Thedius
Marketing & Innovation Director
TePe Oral Hygiene Products AB
+46 40 670 11 00
helena.thedius@tepe.com

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