TePe’s interdental brushes triumph at the Product of the Year awards
TePe’s Interdental Brushes have been crowned Product of the Year in the oral care category of the prestigious awards. The news was announced at an award ceremony hosted on 24 January at the Sheraton Grand London in Picadilly, an event that celebrated the best of UK product innovation.
Award winners were decided by the UK’s largest consumer survey of product innovation, with over 10,000 shoppers voting to crown the winning products in each category.
In addition to the Product of the Year award win, TePe’s interdental brushes are the number one brand of IDBs in the UK and are endorsed and recommended by 94% dental hygienists. The product has been designed to reach the gaps between the teeth and below the gum line and cleans 40% more of the tooth’s surface than regular brushing. The innovative brush helps to remove plaque, which can cause gingivitis, cavities and bad breath.
Jayne Lunnon, General Manager TePe UK and Ireland, said of receiving the award:
“It’s always rewarding for TePe to be recognised for our innovative products. However, this accolade is particularly notable in that shoppers have selected TePe Interdental Brushes from the whole Oral Care Category to be Product of the Year. A number of large, well known global brands feature in the Oral Care category: to win the award in the face of this competition is a fantastic testament to the quality and efficacy of our products which have been developed, working closely with dental professionals for over 50 years, to help people retain healthy smiles for life.”
Product of the Year
Product of the Year is the UK’s largest consumer survey of product innovation. With over 10,000 shoppers voting each year to crown the winning products in each category with its famous red seal of approval. Currently celebrating our 15th year of innovation in the UK, we are experienced in championing the best new products on the market each year – a shortcut for shoppers and a proven marketing tool to help your product launch get recognised.
Established in 1987 in France, Product of the Year now operates in over 40 countries around the world championing innovation around the world – including USA, Canada, Australia, India, South Africa, and many more.