DoubleTree by Hilton, Edinburgh City Centre

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DoubleTree by Hilton in Edinburgh City Centre is one of the largest and most recognised hospitality companies in the world. The Grade A Listed building dates back to 1892 and was previously housed by ‘The Point’ hotel, Newhey Carpets played a key role in the extensive multi-million pound refurbishment of rebranding the building into a unique and contemporary DoubleTree by Hilton.

The renovation required a major transformation of 138 bedrooms as well as the hotel’s wide range of facilities from the exclusive Monboddo Cocktail Bar and Restaurant to conference areas, corridors and reception space.

Newhey Carpets teamed up with Ica Architects Ltd to provide the hotel with aesthetically pleasing carpets. Kim Vass, Interior Designer at Ica Architects Ltd commented: “After a consultation with Newhey’s design studio and the input of their expertise, we managed to achieve a variety of bespoke design’s that were both in keeping with this overall scheme and also met Hilton Doubletree standards”.

A heavy contract Axminster carpet was specified owing to its aesthetical values paired with Newhey’s totally unique Colortec+ technology which makes use of 80/20% wool nylon blends in addition to offering endless design options. Both products were selected as the best options to enhance the opulent feel the hotel required.

Colortec+ technology is a cutting edge process used to manufacture the highest quality patterned tufted carpets. The product is manufactured with evobac consisting of 100% recycled materials, produced with the world’s first hot-melt EVA carpet backing system. This sustainable product suited DoubleTree by Hilton’s environmental policy perfectly. Ultimately the finished carpet has at least three times as much bonding strength compared to a conventional latex backed product. Another benefit is that product was spun and dyed using Newhey’s established local supply chain, ensuring consistency is guaranteed in both quality and performance.

Warm accent colours of earthy teal with vibrant purple have been used throughout to nicely compliment the ambience of the hotel. Amongst the innovative carpet designs were a three dimensional structure which provided the perfect fit for the lavish restaurant/bar interior.

Traditional tweed fabrics mixed with luxurious velvets and dark timber were incorporated in the bedrooms and the zebra print inspired carpet helped to add a touch of glamour.
Inspired by the building’s history, the new carpets were in keeping with the décor and suitable for heavy foot traffic. Edinburgh’s ultimate destination hotel now boasts durable carpets for 138 fully renovated bedrooms, as well as the redesigned restaurant, bar and conference facilities. Finishing touches such as carefully selected 1930’s era Art Deco motifs have also been woven throughout the hotel including carpets, mirrors and decorative screens to create the required luxurious feel.

T: 0161 839 9682

E: maddy@tetramarketing.co.uk

Tetra Marketing Limited,

Units 4c & 4d,

Citygate Central,

Blantyre Street,

Castlefield,

Manchester,

M15 4SQ

Web: www.tetramarketing.co.uk

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