Malibu Launches New Global Brand Positioning with ‘Do Whatever Tastes Good’
April 25 2022: Malibu is launching a global brand refresh, spearheaded by a sun-soaked film from award-winning director Dave Meyers, introducing new energy, confidence and year-round summer vibes to the popular drink and encouraging everyone to get into the summer mindset and “Do Whatever Tastes Good.”
When you think of Malibu, you instantly think of summer beach holidays. But why should that summer mindset be confined to three short months? Why should we ever feel like we can’t do the things we like?
This global campaign titled “Welcome to Malibu”,