Bluebeards launch men's cancer awareness drive after survey reveals quarter of UK men never check testes
World Cup winner Phil Vickery puts his weight behind unique on-pack male cancer awareness campaign
The Bluebeards Revenge have joined forces with charity Orchid to launch an innovative on-pack campaign to educate men on the three uniquely male cancers - and it has the backing of 2003 Rugby World Cup winner Phil “The Raging Bull” Vickery.
The iconic grooming brand’s eye-catching packaging will feature potentially life saving advice for men on the inside of all its cartons.
It will encourage men to be aware of the early signs and symptoms of the three male specific cancers - testicular, penile and prostate – so they can seek advice from a GP as early as possible.
The campaign has been launched after a survey commissioned by Orchid revealed that three quarters of UK men (73%) recognise that a lump in the testes could be a sign of testicular cancer – but 25% still never check their testes.
The survey of 824 UK adults aged 16 and over, carried out by leading market research agency GfK NOP, also found that nearly one in three (30%) are not even aware they can check themselves for lumps. This is in stark contrast to women, who are more likely to take their health in their own hands - only 7% of them say they don’t check their breasts.
Phil said he was delighted to put his weight behind the campaign. The former England prop explained: “Male cancers don’t receive enough coverage and awareness and far too many men aren’t proactive enough in seeking help if they have any concerns. That’s why I’m backing Orchid’s awareness messages on The Bluebeards Revenge product range to promote life-saving checks and to encourage men to stand up and take action.”
Rebecca Porta, Chief Executive of Orchid, said: “We are delighted to be working with The Bluebeards Revenge for 2012. This is a wonderful opportunity to encourage men across the UK to take a pro-active approach to their health and general well-being whilst raising funds and awareness of Orchid and male cancer.”
David Hildrew, Managing Director at The Bluebeards Revenge, added: “Our range is all about providing a great shave but we are also taking on the added responsibility of educating men on the early symptoms and signs of testicular, penile and prostate cancer. We are encouraging men to think inside their box.”
The unique awareness campaign will be rolled out across the UK over the next few months.
Formed in 1996 by former testicular cancer patient, Colin Osborne, Orchid is the only UK registered cancer charity to focus entirely on the male-specific cancers; prostate, penile and testicular.
They offer support and information to people affected by or interested in male cancer through a dedicated medical research programme, education and awareness campaigns and a range of support services.
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For more information on The Bluebeards Revenge, please contact Nick Gibbens on 01752 898191 or email nick@bluebeards-revenge.co.uk. For more information on Orchid please contact Haidee O’Donnell from Spink PR on 01444 811099 or email haidee@spinkhealth.com.
Notes to Editors
The research above was carried out by leading market research agency, GfK NOP, which interviewed 824 UK adults aged 16 and over in the UK, between 19-24 March 2009.
About The Bluebeards Revenge
The Bluebeards Revenge (www.bluebeards-revenge.co.uk) is a premium range of quality men's grooming and shaving products designed to combat tough stubble and tackle common shaving problems like razor burn and rash.
About Orchid
Orchid is the UK’s only registered charity focused exclusively on male-specific cancers. Formed in 1996 by a testicular cancer patient, Orchid exists to save men’s lives from testicular, prostate, and penile cancers through pioneering research, the provision of specialist information and support, campaigns and raising awareness.
More information at www.orchid-cancer.org.uk.
About male cancer
Prostate cancer is the most common male cancer and kills 1 man an hour in the UK equating to 10,000 men p.a. Affecting men mainly over the age of 65, in nearly ½ of cases the disease will have spread before diagnosis making it far harder to treat.
Testicular cancer is the most common cancer amongst young men aged 15-45 and affects 2,000 men p.a. If caught early enough it has a cure rate of over 95% and yet in over 1/3 cases the disease will have spread before diagnosis.
Penile cancer, though mercifully rarer – less than 400 cases p.a., also affects men mainly over the age of 60 although there are younger cases. Sadly 1 in 4 men with penile cancer will not survive.
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Nick Gibbens, PR Manager
T: 01752 898191
E: nick@bluebeards-revenge.co.uk
The Bluebeards Revenge™, Global House, Richmond Place, Lee Mill, Devon, PL21 9RL, UK
www.bluebeards-revenge.co.uk
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