Bluebeards Revenge Draws Up ‘Britain’s Manliest Cyclist’ Shortlist
Five 'manly' cyclists ride into the national final
Leading men’s grooming brand The Bluebeards Revenge’s quest to crown ‘Britain’s Manliest Cyclist’ has heated up.
In June 2011, The Bluebeards Revenge team attended the Dartmoor Classic Cycling Sportive in Kingsteignton, Devon to find individuals that displayed all the characteristics of a die hard ‘Bluebeard’, the term the firm uses to describe a “Real Man”.
Manly men from all over the UK vied for the illustrious title and the company has now shortlisted five worthy candidates for the prize.
The five shortlisted candidates are Simon Grose (Camborne, Cornwall), Richard Carus (Newton Abbott, Devon), Jason Richardson (Halifax, West Yorkshire), Joshua Bullock and Gary Clements, both from Tavistock, Devon. Entrants were picked not only on their cycling achievements, but also on what made them a ‘Real Man’.
“I am as manly as a male man in Manton on National Man Day. I am blessed with hirsute chops for which I am very proud. I am honoured to ride for Rowcroft - a hospice providing dignity and support. Cycling makes me happy especially when my face is as smooth as a babies bum!” said Richard Carus.
But Jason Richardson, from the popular mountain bike team Columbia Bikefood, explained why he should win the coveted title of Britain’s Manliest Cyclist. “You don’t get much more manly then the Columbia Bike Team or myself. If I’m not shaving, I’m on the bike riding through mountains, forest and suburbia. The team takes part in many 24 and 12 hour events just to show of our masculinity,” he said.
Justin Bullock, the brand’s marketing manager, added: “The Bluebeards Revenge is all about a really great shave with a scientifically proven, stubble-reducing ingredient - just perfect for competitive cyclists looking for that extra edge.
“Our brand also stands for the less than conventional approach to life, cocking a snoot at the nanny state and the madness that is the balls ache of endless red tape and over the top health and safety clap trap.”
The five shortlisted applicants will now go forward to a public vote, with the cyclist with the most votes winning the national competition.
To vote for your favourite cyclist, visit www.bluebeards-revenge.co.uk/manliest-cyclist. The voting period will close on August 15.
The winner will not only scoop the prestigious title of ‘Britain’s Manliest Cyclist’ but will also become the face of The Bluebeards Revenge where they would get the opportunity to star in a TV commercial, receive a Bluebeards Revenge racing jersey, a year’s supply of The Bluebeards Revenge shaving products and have £500 donated to their Club or a charity of their choice.
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For more information on The Bluebeards Revenge or for imagery, please contact Justin Bullock on 01752 898191 or justin@bluebeards-revenge.co.uk
Notes to Editors
About The Bluebeards Revenge
The Bluebeards Revenge, which uses totally recyclable packaging, is suitable for vegetarians, and is Paraben Free. A donation from every tub goes directly to the UK’s two most important charities supporting injured firefighters, The Firefighters Charity and Operation Florian. .
The shaving cream contains Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.
As well as slowing down beard re-growth, Decelerine™ relieves and soothes the effects of shaving (especially skin prone to irritation and dryness) by providing moisturisation and protection to facilitate its regeneration.
More information can be found at www.bluebeards-revenge.co.uk.
About The Dartmoor Classic
The Dartmoor Classic is a non-commercial Cyclosportive, organised by the Mid-Devon Cycling Club and run in association with Specialized. They are passionate about their cycling and share a vision to deliver the best Sportive experience in the UK. The 106 miles and 104 kilometre routes are across Dartmoor a beautiful but enduring environment that will test the cyclists to their limits.
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Justin Bullock, PR Manager, The Bluebeards Revenge
TEL: 01752 898191, EMAIL justin@bluebeards-revenge.co.uk
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