Bluebeards Revenge launches ‘Britain’s Manliest Cyclist’ search at Dartmoor Classic
Grooming brand also uses event to raise £100 for Shelterbox charity
Leading men’s grooming brand The Bluebeards Revenge took its quest to find Britain’s Manliest Cyclist to the Dartmoor Classic Cyclosportive at Kingsteignton in Devon at the weekend, raising £100 for Shelterbox in the process
Manly cyclists from across the UK signed up to the competition, which will see the winner becoming the face of The Bluebeards Revenge where they would get the opportunity to star in a TV commercial, receive a Bluebeards Revenge racing jersey, a year’s supply of The Bluebeards Revenge shaving products and have £500 donated to their Club or a charity of their choice.
The company will now shortlist six cyclists, with each going forward to a public vote. The overall winner will be announced on August 15.
“The Bluebeards Revenge is all about a really great shave with a scientifically proven, stubble-reducing ingredient - just perfect for competitive cyclists looking for that extra edge,” said the brand’s marketing manager Justin Bullock.
“Our brand also stands for the less than conventional approach to life, cocking a snoot at the nanny state and the madness that is the balls ache of endless red tape and over the top health and safety clap trap.
“We believe that racing cyclists are real men who emulate the brand’s philosophy of ‘Train Hard, Shave Easy’.”
Cyclists and spectators also had the opportunity to try The Bluebeards Revenge shaving experience and raise money for charity. The Bluebeards Revenge team fielded two very pretty young ladies to shave cyclist’s legs in exchange for a £5 donation to the Shelterbox charity resulting in £100 being raised for this very worthwhile cause.
See image attachments for the charity leg shaves!
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For more information on The Bluebeards Revenge or for imagery, please contact Justin Bullock on 01752 898191 or justin@bluebeards-revenge.co.uk
Notes to Editors
About The Bluebeards Revenge
The Bluebeards Revenge, which uses totally recyclable packaging, is suitable for vegetarians, and is Paraben Free. A donation from every tub goes directly to firefighters charities. .
The shaving cream contains Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.
As well as slowing down hair growth The Bluebeards Revenge also provides relief for other shaving related problems by reducing lumps and bumps, razor burn and rash
More information can be found at www.bluebeards-revenge.co.uk.
About The Dartmoor Classic
The Dartmoor Classic is a non-commercial Cyclosportive, organised by the Mid-Devon Cycling Club and run in association with Specialized. They are passionate about their cycling and share a vision to deliver the best Sportive experience in the UK. The 106 miles and 104 kilometre routes are across Dartmoor a beautiful but enduring environment that will test the cyclists to their limits.
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Justin Bullock, Marketing and PR manager
01752 898191
justin@bluebeards-revenge.co.uk
The Blueberads Revenge, Global House, Richmond Place, Lee Mill, Devon, PL21 9RL, UK
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