James Bond ‘Skyfall’ Boosts Cut Throat Razor Searches By 395%

Shaving retailer reports sharp increase in worldwide traffic from cut throat razor searches after 007 gets the shave of his life

The Shaving Shack, the leading online retailer of premium shaving products, has attributed the latest James Bond movie for a whopping 395% increase in global internet search traffic for cut throat razors.

During a scene in Skyfall, British actress Naomie Harris gives 007, played by Daniel Craig, a close shave using a cut throat razor, whispering in his ear “sometimes the old ways are the best” as she performs the shave.

And The Shaving Shack says this
intimate shaving scene is the reason for the dramatic search traffic surge over the last three weeks. Skyfall was released in the UK on October 26 and North America on November 9.

Between 26/10/2012 and 14/11/2012, global organic traffic from Internet searches for the term “cut throat razor” increased by a staggering 399% on the same period a year earlier.

Traffic from organic web searches for “straight razor” jumped by 191% during this period, while traffic from organic searches for “open razor” soared by 153%.

The British based firm says this trend was also very similar for its pay per click search traffic.

Nick Gibbens, The Shaving Shack’s Brand Director, believes Bond’s legendary style and iconic status have inspired men to turn to the Internet to search for a different method of wet shaving.

“Bond fans have an emotional attachment to 007; they love his Aston Martin cars, Omega watches and dinner suits. So it comes as no surprise that they are using the internet to search for cut throat razors so they can shave like the iconic British secret service agent.

“This dramatic increase in web traffic has also resulted in bumper sales of cut throat razors and shavette razors, which of course is fantastic news. We have seen sales rise by a whopping 405% over the past few weeks. And these luxury, traditional razors range in price from around £60 up to £300 so it’s fair to say that Bond fans are spending big to ensure they look as clean cut as 007.

“We have also ramped up our PPC campaigns to take full advantage of this exceptional search increase. Long may it continue.”

The Shaving Shack has published a great guide on the art of cut throat shaving. So men all around the world now have no excuse to not ditch the multi-bladed cartridge razor and opt for a cut throat and shave like 007.

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Notes to editors

For more information, please contact: Nick Gibbens on telephone 01752 898191 or email nick@shaving-shack.com.

About The Shaving Shack:
The Shaving Shack is one of the UK’s leading online retailers of high quality wet shaving accessories. The firm stocks high end razors, shaving brushes, double edge razor blades, shaving creams, soaps, bowls, pre-shave lotions and gels, alum bocks and aftershave lotions. Leading brand names featured on the website include The Bluebeards Revenge, Merkur, Cyril Salter, DR Harris, Tabac, Truefitt and Hill, Taylor of Old Bond Street, Kent and Parker.

More information can be found at http://www.shaving-shack.com.


01752 898191

The Shaving Shack