Ladies give their men the James Bond treatment with a close shave – Retailer reports bumper female sales of cut throat razors

Woman make up 73% of cut throat razor sales since Skyfall DVD release, with two-thirds planning to use the tools to give their man the best shave of his life

Women are getting more hands on with their men following the saucy shaving scene in the recent James Bond film release of Skyfall.

The newest in the Bond series, which was released on DVD and Blu-ray on Monday 18th February and is available on the Sky store, sees actress Naomie Harris take control of the blade to give 007, AKA Daniel Craig, the best shave of his life with a cut throat razor, uttering the words; 'sometimes the old ways are the best’.

This sexy scene has inspired women all over the world to pick up a cut throat razor and do the job themselves, James Bond style. The Shaving Shack, the UK’s leading online retailer of premium shaving products, found that sales of their cut throat razors had tripled within five days of the Skyfall DVD/Blue-ray release, with women taking on a whopping 73% of these sales.

This unusual trend led to the men's grooming company conducting an email survey of these female customers. They surveyed 1,005 women and found that two thirds (66%) of these were intending to use the tools themselves to give their other half the best shave of his life.

And Scottish lasses are leading this trend, with 167 out of 220 Scottish customers surveyed (76%) intending to give their own Bond a close shave.

English ladies took second place, with 445 out of the 666 (67%) surveyed planning on carrying out a cut throat shave, followed by Welsh women (50%) and Northern Irish (43%). Thirty-eight per cent of women from outside of the UK plan to use the shaving weapons on their man.

The company has attributed this trend to the release of Skyfall with Miss Moneypenny's take charge moment, inspiring ladies to give their man the James Bond treatment.

Nick Gibbens, brand manager at The Shaving Shack, said: “It’s great to see more women taking control of their partner’s grooming and who wouldn’t want to recreate the shaving scene from Skyfall?

“I’m sure couples are still feeling the love after Valentine’s Day and for men, it’s nice to be able to sit back and let someone else do the hard work.

“Skyfall saw Bond return to his Scottish roots and perhaps this is why more ladies from Scotland than any other country surveyed are keen to take control of the razor.

“Shaving with a cut throat razor is certainly one of life’s pleasures as it will give you the closest possible shave. But it does take time to master the technique and you’ll certainly need a steady hand and plenty of practice.”

Women need not cut corners – or chins – when shaving their men, as The Shaving Shack have put together a handy how to film to help these women give their men the best possible cut throat shave.

You can watch the video at: http://youtu.be/qMVAhDqPbv0

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Notes to editors

For more information, please contact: Nick Gibbens on telephone 01752 898191 or email nick@shaving-shack.com.

About The Shaving Shack:

The Shaving Shack is one of the UK’s leading online retailers of high quality wet shaving accessories. The firm stocks high end razors, shaving brushes, double edge razor blades, shaving creams, soaps, bowls, pre-shave lotions and gels, alum bocks and aftershave lotions.

More information can be found at http://www.shaving-shack.com.

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Nick Gibbens
Tel: 01752 898191
Email: nick@shaving-shack.com

The Shaving Shack

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