THE BORELAND GROUP INC. CERTIFIED AS MINORITY AND WOMAN-OWNED SMALL BUSINESS
NEW YORK, March 16, 2012 – The Boreland Group Inc. (TBG www.theborelandgroup.com), a boutique public relations firm headquartered in New York, today announced that it has received its certification as a Minority Business Enterprise (MBE) by the National Minority Supplier Development Council and its federal certification as a Women-Owned Small Business (WOSB) through the U.S. Small Business Administration. The company will also soon receive a third certification, as a Woman Business Enterprise (WBE) by the Women’s Business Enterprise National Council, a highly sought-after distinction.
“These certifications are invaluable to entrepreneurs seeking to compete in this opportunity-filled business environment,” says Jean Kristensen, president and CEO of J. Kristensen Associates, LLC (JKA - www.jeankristensenassociates.com), the New York-based business development consultancy that assisted The Boreland Group in obtaining its certifications. “The designations allow women and minority business owners to meet the needs of -- and to vie for contracts with -- companies that they might not have had access to otherwise, including Fortune 500 firms and government agencies, many of which have made commitments to foster supplier diversity.”
The benefit to the firms and agencies that work with certified businesses is just as significant. In fact, companies seeking MBE, WOSB and WBE certifications undergo an expansive review of their firms’ industry standing and financial stability, along with completing an in-depth application process, so they are vetted as reputable entities to do business with.
“I am delighted to be officially certified as a minority and woman-owned business,” says Jennefer Witter, president of TBG. “As I mentioned in TheStreet.com article in which I was interviewed, these certifications will allow us to expand our business in both the private and federal sectors. In this tough economic period, I want my company to continue to grow and get our ‘unfair share’ of the billions of dollars worth of contracts that we are now able to bid upon.” The Boreland Group was recently featured in TheStreet.com as successful, black-owned business - http://www.thestreet.com/story/11376639/4/5-black-owned-businesses-making-a-buzz.html.
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About The Boreland Group Inc.
The Boreland Group Inc. (TBG) is a boutique public relations agency that focuses on corporate and executive visibility. Founded in 2003 by Jennefer Witter, an industry veteran with 30 years of experience, the firm is industry-neutral, with primary accounts in the real estate, non-profit and entrepreneurship categories. TBG produces strategic, customized public relations campaigns that raise its clients’ visibility to their specific target audiences. Campaigns include media relations, social media, speakers’ bureaus and cause-related marketing. Headquartered in New York City, the company recently expanded to the Washington, D.C. metropolitan area. Witter, a recognized voice on entrepreneurship and public relations, has been quoted in numerous prestigious national media outlets, including TheStreet.com, Crain’s New York Business, MarketWatch Radio Network, The Associated Press and many influential trade publications. Witter is also an active speaker, having presented at consumer, trade and academic venues on PR, social media and small business topics. She was the PR expert for Inc.com and a contributor to AOL Small Business. For more information on Witter and The Boreland Group, visit www.theborelandgroup.com.
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