MORE BUSINESS OF BEING BORN by Executive Producer Ricki Lake and Filmmaker Abby Epstein Special Delivery on iTunes for $0.99
Featuring Poignant Birth Stories from Stars Including ALANIS MORISSETTE, GISELE BUNDCHEN, CHRISTY TURLINGTON-BURNS, CINDY CRAWFORD, MOLLY RINGWALD, LAILA ALI, KIMBERLY WILLIAMS-PAISLEY and MELISSA JOAN HART
LOS ANGELES, CA – February 8, 2012-- Executive Producer Ricki Lake and Filmmaker Abby Epstein follow their landmark documentary, The Business of Being Born, with an all-new, four-part DVD series that continues their provocative and entertaining exploration of the modern maternity care system. More Business of Being Born, arriving in retail stores on Tuesday, February 7, 2012, offers a practical look at birthing options as well as poignant celebrity birth stories from stars including Alanis Morissette, Gisele Bundchen, Christy Turlington-Burns, Cindy Crawford, Molly Ringwald, Laila Ali, Kimberly Williams-Paisley and Melissa Joan Hart. In celebration of the retail release, each of the four More Business of Being Born DVDs will be available on iTunes for $0.99 cent rental beginning Tuesday, February 7th for a two-week period.
ABOUT MORE BUSINESS OF BEING BORN
DVD #1
Down on The Farm: Conversations with Legendary Midwife Ina May Gaskin
Follow Executive Producer Ricki Lake and Director Abby Epstein to The Farm Community in Summertown, Tennessee, where pioneer midwife Ina May Gaskin talks candidly about the latest birth trends and the art of midwifery. Gaskin, who was featured in the original The Business of Being Born, sparked Lake’s initial interest in natural birth and has continued to inspire the filmmaking duo’s advocacy efforts. Also on the journey is pregnant actress Kimberly Williams-Paisley, who has enlisted a midwife to attend the birth of her second child and joins the filmmakers in meeting The Farm’s famous midwives and touring the picturesque birth cabins in the woods. In the poignant final sequence, Gaskin exhibits her Safe Motherhood Quilt and calls for a deeper examination into the rising maternal mortality rate in the US.
DVD #1 available on iTunes: http://bit.ly/zAuCCr
(Running Time: 55 min)
DVD #2
Special Deliveries: Celebrity Mothers Talk Straight on Birth
Featuring celebrity moms Laila Ali, Gisele Bundchen, Cindy Crawford, Alyson Hannigan, Melissa Joan Hart, Kellie Martin, Alanis Morissette, Christy Turlington-Burns and Kimberly Williams-Paisley, Special Deliveries is a collection of intimate birth stories from a diverse group of mothers. Whether they chose to deliver at a hospital, home or birthing center, these heartfelt and humorous testimonies speak to the lasting power of the birth experience. True inspiration for any mother-to-be, this group of women trusted their bodies and intuitions, taking responsibility for their birth decisions even when things didn’t go according to plan. None of these courageous women has ever spoken on the record in such compelling detail, and, on this DVD, the filmmakers weave together their passionate narratives as a celebration of the journey to motherhood that will leave viewers with a renewed sense of amazement about the power of women.
DVD #2 available on iTunes: http://bit.ly/y0JKRR
(Running Time: 74 min)
DVD # 3
Explore Your Options: Doulas, Birth Centers & C-Sections
The most comprehensive and educational DVD in the series, Explore Your Options offers birth-planning guidance around key topics such as the role of doulas (labor support specialists,) the advantages of birth centers and the alarming escalation of cesarean sections in the United States and Brazil. Epstein and Lake talk to doulas about why their profession is currently booming and uncover why having a good doula can make-or-break the entire birth experience. They look at the ever-growing rates of inductions and c-sections, which have reached 50% in many U.S. hospitals and more than 99% in some private hospitals in Brazil. How “safe” are these cesarean surgeries, and what are the health implications for the mothers and babies? Explore Your Options examines the pros and cons of birth centers, described as a perfect middle ground between home and hospital. Special features include Alanis Morissette and Alyson Hannigan on the advantages of doulas, Christy Turlington Burns on her unexpected complications at a birth center, Molly Ringwald on how she avoided a cesarean birth with her twins and Gisele Bundchen and Michelle Alves on the cesarean epidemic in their native Brazil.
DVD #3 available on iTunes: http://bit.ly/z9B5Zo
(Running Time: 102 min)
DVD #4
The VBAC Dilemma: What Your Options Really Are
The VBAC (Vaginal Birth After Cesarean) has become a hot-button issue in the modern maternity care system, as one in three new mothers will give birth via cesarean section. Are all of these mothers then forced to undergo a repeat cesarean the next time around? Epstein and Lake posed that question to dozens of experts, determining the surprising truth about VBACs. They also follow several women's stories – both those who succeed and fail at attempting a VBAC – including that of filmmaker Abby Epstein, whose first c-section delivery was depicted in the dramatic, final moments of The Business of Being Born.
DVD #4 available on iTunes: http://bit.ly/zVPyye
(Running Time: 51 min)
DISTRIBUTION
More Business of Being Born is available now as a four-DVD set; or as a “Mother Load” package, including all four of the new DVDs, The Business of Being Born, a signed, hardcover copy of the best-selling book Your Best Birth by Ricki Lake and Abby Epstein, a baby onesie and digital downloads of More Business of Being Born. All configurations can be purchased at www.thebusinessofbeingborn.com.
iTUNES SPECIAL
Beginning February 7, 2012 each of the four standard editions will be available on iTunes for the special rental price of $0.99 cents. The special rental price will be live in the iTunes store for two weeks.
ABOUT THE BUSINESS OF BEING BORN
Inspired by their own unique birth experiences, Executive Producer Ricki Lake and Director Abby Epstein teamed up in 2007 to provide a nation of mothers-to-be with insight into the process of childbirth and the various options available when preparing for life’s most special event. From pregnancy to the miraculous moment of birth, The Business of Being Born continues to be an entertaining and informative celebration of the road to motherhood that “should be seen by every pregnant woman in America” (Jack Mathews, New York Daily News).
For more information: visit www.thebusinessofbeingborn.com
For press inquires or to schedule interviews contact:
Celia Black | CeliaBlackPR@gmail.com | 425.512.7453
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