MASSDRIVE OFFERS MASSACHUSETTS AUTO INSURANCE CUSTOMERS CONVENIENCE AND CHOICE
COMPANY MARRIES EASE OF ONLINE INSURANCE SHOPPING WITH THE SERVICE OF A TRADITIONAL AGENT
Boston, Mass.; December 3, 2010 – MassDrive Direct Auto Insurance, a hybrid auto insurance model that combines the multi-carrier approach of a traditional insurance agent with the direct model embraced by new insurance companies, is now available in Massachusetts. The MassDrive site (www.massdrive.com) provides state car insurance customers with the first opportunity to compare and purchase policies through one direct remote insurance agency.
“The deregulation of auto insurance in our state has created a new way to sell insurance,” said MassDrive CEO Bill Suneson. “Consumers may be most familiar with the convenience of the direct approach of a Geico or Progressive. This new approach provides consumers with the high level of service of a traditional agent, which Massachusetts customers are used to, with the convenience and value of the direct-to-consumer model.”
Because of the deregulation of the auto insurance industry in Massachusetts, consumers have access to choice and savings opportunities unavailable in the past. MassDrive provides consumers with quotes from multiple companies, allowing them to select the plan that best suits their needs and budget. Beyond simply an online storefront for auto insurance, the company offers a high level of personal customer service from agents.
A 2010 comScore auto insurance report confirms the need for this approach, as consumers turn online for auto insurance quotes (38.8 million quotes were submitted online in 2009, a 21 percent increase from 2008), but 78 percent of consumers still purchase insurance offline, seeking the guidance of an agent.
In addition to selling direct to consumers, MassDrive markets through strategic partners and affinity groups. Beyond auto insurance, MassDrive also offers consumers home, renters, motorcycle, umbrella and other personal insurance.
“Auto insurance deregulation has been great for consumers, who are now free to choose the policies that are best for them,” continued Suneson. “MassDrive is committed to leading the way in helping consumers find and purchase the best policies for their needs, while providing them with the customer service of a traditional agent.”
About MassDrive™:
Based in Boston, MassDrive is an affiliate of Next Generation Insurance Group, LLC (NGI). Founded by veteran collegiate, affinity and insurance marketing executives, MassDrive is dedicated to providing innovative insurance solutions for today’s customers. For more information, visit www.massdrive.com or call 866.963.8231.
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The Castle Group
617.337.9524
hallard@thecastlegrp.com
www.massdrive.com
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