UK hotel industry alive with innovation
Large hotel chains are quick to adopt and adapt innovations developed in other industries, while smaller hotels make almost continual incremental changes in response to customers' needs. The UK hotel industry is alive with innovation and new ways of improving service for customers, research funded by the Economic and Social Research Council (ESRC) has found. The findings of a project led by Professor Gareth Shaw of Exeter University and Professor Allan Williams of Surrey University run counter to the traditional image of the hotel sector as slow to change. Official measures such as the