SPB TV delivers new monetisation tool for multi-screen TV services

New server-side technology will allow broadcasters and network operators to replace existing advertisements with personalised ads on SPB TV‘s Media Platform 3.0IBC 2012: Amsterdam, 10 September, 2012: SPB TV, a provider of technology solutions for ‘over the top’ television, announces the release of upgrades for the latest version of its powerful SPB TV Media Platform 3.0. The enhancements include new monetising tools, which allow TV providers, network operators and content owners to offer brands targeted advertisements on multi-screen TV services. The technology seamlessly replaces original