BOSTON MAYOR THOMAS MENINO CELEBRATES KICK-OFF OF THE FULL YIELD

BOSTON MAYOR THOMAS MENINO CELEBRATES KICK-OFF OF THE FULL YIELD, the breakthrough program that helps you eat for better health and cut health care costs at the same time. City employees and general public are now eligible for program participation.  www.thefullyield.com

When:  
Saturday, June 5th
10:00 a.m. – 10:30 a.m.        
Mayor remarks & Speakers
       
10:30 a.m.  – 12:30 pm 
Food Sampling & Healthy Store Tours

Where: 
Roche Bros., 1800 Centre St., West. Roxbury, MA, (tel.) 617-469-5747

Speakers:      
Boston Mayor Thomas M. Menino
The Full Yield, Founder &CEO, Zoe Finch Totten
Harvard Pilgrim Health Care, CEO, Eric Schultz
Roche Bros., President, Gary Pfeil

THE FULL YIELD is a first-of-its-kind wellness program that uses a food-based approach to improve health and cut costs.  Starting this month, it is being offered to City employees through Harvard Pilgrim Health Care, the city’s primary health insurer.

People who sign up for the program get the critical tools they need to make healthy dietary and lifestyle changes: food, exercise, coaching, skills-based education, online tools, social supports, and biometric and behavioral monitoring to understand and track their progress. The program helps reduce the risk for chronic diseases like high blood pressure, heart disease, type 2 diabetes, obesity, gastric reflux, many cancers, dementia and mood disorders.

It also offers a line of convenient, family-friendly wraps, salads, snacks and entrées. Available at Roche Bros. throughout greater Boston, the line is competitively priced and is prepared fresh with high quality, natural ingredients. Stores also feature the Right to Eat Store Program, which helps shoppers make healthy choices. 

The Full Yield, Inc. is committed to improving public health by making high-quality food, behavioral support, and education about food and health systemically sustainable. It takes its name from farmers:  if you start with high-quality seeds, protect your soil to maintain its inherent richness, water when necessary, and get lucky with the weather and the bugs, you will get a full yield—the greatest crop those seeds can produce. Individuals can sign up for the program online or through participating employers. 

For further information, visit The Full Yield at www.thefullyield.com

PR Contact:    
Sue McGovern sue@mcgov.com
781/315-3400 (cell) 781/648 7157 (office)

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