Sara Tye to present the Digital Media Award at this year’s Garden Media Guild Awards
Sara Tye, Founder and Managing Director of the dynamic, independent public relations consultancy redheadPR, will be presenting the Digital Media Award, as well as sponsoring at the prestigious Garden Media Guild Awards 2013, at InterContinental London Park Lane, 1 Hamilton Place, London, W1J 7QY on Wednesday 27 November 2013.
Sara said: “I am incredibly excited to be sponsoring and presenting the Digital Media Award, which includes Blog and Website of the Year. It is such an honour to be presenting at these prestigious awards, alongside some of the top names in the horticulture industry. Horticulture is an integral part of my work and social life, so it means so much to me personally and professionally.”
Sara Tye, an award winning and top 500 international PR and voted ‘Green PR of London’ by the Evening Standard, founded redheadPR over ten years ago. Sara is a passionate and motivational speaker, a writer, coach, mentor and trainer. She is a top BNI member and Director Consultant in the UK, on the advisory council of I AM WOMAN. She helps develop businesses, individuals and organisations through connections, publicity, online tactics, business development techniques and experience.
redheadPR is in a prominent position within the gardening industry and does outstanding media work for its many clients across the sector. These include glove and footwear designer, Briers and UK manufacturer of gardening products, Stewart.
This year’s Garden Media Guild awards will be presented by Matthew Wilson, the respected garden designer, writer, radio and television presenter and lecturer. He has featured and presented on a number of television programmes, he broadcasts regularly on Radio 4’s Gardeners Question Time and has written and contributed to a number of books.
Other high profile people will be presenting awards including: Alan Titchmarsh MBE VMH DL, who will be presenting the Alan Titchmarsh New Talent Award and Dr David Hessayon, who will be presenting the The Dr David Hessayon Garden Writer of the Year award.
Entries for the Garden Media Guild Awards 2013 awards are up substantially on the 2012 event with a record number of entries for five categories. The Blog of the Year and Photographer of the Year categories smashed last year’s total with an increase of 81% and 82% respectively, while the Alan Titchmarsh New Talent Award was up a full 100%.
The Garden Media Guild Awards celebrate the very best examples of media work in the horticultural industry, rewarding the talent, skill and inspiration of gardening communications professionals. They present an opportunity for individuals and organisations to allow their work to be judged by experts in the field.
The Garden Media Guild brings together professional garden writers, authors, photographers, broadcasters, editors, lecturers and allied trades. Its aims are to raise the quality of gardening writing, photography and broadcasting and keep members up to date with events in the world of gardening and horticulture.
Sponsors of the Garden Media Guild Awards 2013 include:
- Briggs & Stratton
- Brother
- Garden World Images
- Hartley Botanic
- HTA (Horticultural Trades Association)
- redheadPR
- Scotts Miracle-Gro
- STIHL
- Thompson & Morgan
- Westland Horticulture
For more information on the awards, visit www.gardenmediaguildawards.com
ENDS
For more information contact:
Emma De Maio
redheadPR
Tel: 07921 160 134
Email: emma@redheadpr.co.uk
Editor’s Notes:
Sara Tye, Founder & Managing Director, redheadPR
Sara Tye, an award winning top 500 international PR, and Evening Standard Green PR of London, founded redheadPR in London. The vision was to create a company of passionate people who understood how to identify opportunities and deliver the best return on investment for ambitious brands, individuals and organisations.
Sara has worked with Green & Black’s, Frangi Tie Rack, Blue Dragon, Nokia (corporate and CSR), Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and crocus.co.uk. She has over 20 years of communications expertise and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the implementation of BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages.
The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR (Chartered Institute of Public Relations) as a sustainable PR programme. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.
Sara developed stakeholder relations at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR at home and abroad of globally for The Body Shop founder, the late Dame Anita Roddick. Sara took The Body Shop online. Client experience includes British Heart Foundation, Black Tower, Latina, S&A Foods, WHSmith, CDNOW.com, sports.com, Yell UK Web Awards, Carlton Interactive, and Sony.
Sara has experience of all forms of media, on and offline, and has worked with most global outlets, from The Philippines Inquirer, 60 Minutes Australia and the Financial Times to Pamela Wallin live in Canada.
Prior to founding redheadPR, Sara built two PR agencies, running international brands such as Packard Bell and Nokia with 360 degree stakeholder communication plans and online and social networking strategies. She has judged both the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.
Sara is also experienced in crisis situations, having run the Ken Saro-Wiwa campaign against Shell while at The Body Shop. This involved working with some of the most senior global figures in politics, industry and journalism, from Glenys Kinnock’s office in Strasbourg.
As well as studying management for six years, Sara has also started up a Mexican restaurant, helped run a residential home for the elderly and hotel in St Ives, Cornwall.
