The Goodman Group Appoints John Schwaner as Vice President, Sales & Marketing
CHASKA, Minn.(Nov. 21, 2013)–The Goodman Group, a national leader in developing and managing senior living and health care communities, and residential communities, today announced the appointment of John Schwaner as vice president of sales & marketing, effective December 2, 2013. In this position, Schwaner will play a key role in overseeing all aspects of sales and marketing for the Senior Living & Health Care and Residential Property Management communities in all markets, across ten states.
"John brings more than 18 years of extensive experience as a sales and marketing leader in the senior living industry," said John Goodman, chairman, The Goodman Group. "His past successes in business development, managing turnaround projects, as well as creating programs to maximize revenue and increase occupancy at all types of senior living facilities, make him a tremendous asset to the company."
His key areas of focus will include marketing research and analysis, development and implementation of sales and marketing plans, overseeing the regional directors of sales and marketing team, managing the company's advertising, promotion and social media activities.
Most recently, Schwaner was the senior director of National Sales and Marketing for Brookdale Senior Living, overseeing business development, including market assessment and leading the company's sales activities. He sought new opportunities for the company, including potential acquisitions and joint ventures, and formed strategic national and regional partnerships. Prior to this, he served as vice president of Marketing and Business Development at Senior Vantage Point, including skilled rehab and nursing homes, two hospice and two home health agencies. He has held several other senior management positions in the health care industry including A Place of Mom, Brookdale Senior Living (formerly ARC), American Retirement Corporation (merged with Brookdale), Merrill Gardens, Sunrise Health Care, Inc. and Vencor Health Services, Inc.
He has a Bachelor of Business Administration degree from the University of Massachusetts in Amherst, Mass. He completed the Executive Program at the Yale School of Management Executive Program in New Haven, Conn., and an Executive Mini Masters in Business Administration at Belmont University in Nashville, Tenn.
