VISITSWEDEN NOMINATED FOR THE FIRST ANNUAL VISIONARY AWARD
VisitSweden is Recognized for its Visionary Work in the Meeting and Incentive Industry
New York, NY - (June 21, 2012) -VisitSweden today announced that they have been nominated for the first annual Visionary Awards for its work in the meeting and incentive industry in the category “Destinations: Europe”. Prevue’s Visionary Awards celebrate the vision and innovation in the global meeting and incentive industry in various categories.
VisitSweden’s latest meeting and incentive campaign brings together the Stockholm Convention Bureau, SAS Scandinavian Airlines and the ICEHOTEL. With beautiful imagery and inventive messaging the campaign encourages people to shift perspectives and try something off the beaten path for a better experience. The campaign was created by VisitSweden in collaboration with art director Andre Landeros Michel.
“We are extremely honored to be nominated for a Prevue Visionary Award,” said VisitSweden’s Magnus Lindbergh, Project Manager, Meetings and Incentives. “Our strategy is grounded on out-of-the-box thinking to produce forward thinking campaigns. For example, the ICEHOTEL is exactly what it sounds like: a hotel made of ice! We are extremely happy for the acknowledgement and validation that this nomination entails.”
The Visionary Awards will be voted on by meeting and incentive planners and the public at large from now until August 1, 2012.
You can learn more about the awards, nominees and vote for your favorite at www.prevueonline.net/visionaryawards.
Facebook: https://www.facebook.com/MEETinSWEDEN#!/MEETinSWEDEN
Twitter: @MEETinSWEDEN
For more information, please contact:
Magnus Lindbergh, Meetings & Incentives
VisitSweden
Magnus.lindbergh@visitsweden.com
Tags:
