INNOVATION NORWAY AND SAS LAUNCH MYNORWAYTRIP.COM TO SPOTLIGHT INSPIRING TRAVEL DESTINATIONS AND TRAVEL OFFERS

Online Campaign MyNorwayTrip.com allows users to create and share an Imaginary Trip to Norway and a Chance to win products from Norwegian Knitwear retailer Dale of NorwayNew York, NY (October 25, 2011) - Innovation Norway Americas today announced the launch of www.MyNorwayTrip.com, a joint effort with Scandinavian Airlines. The campaign site allows users to create and share their “Imaginary Trip to Norway”. By answering a few simple questions about their travel taste, the website automatically generates a customized “travel journal” of their imaginary Norway winter adventure complete with