Fact: 70% of Business Strategies Fail. Tapping into Your Subconscious Puts You in the Top 30%
Fear of success, while seemingly counterintuitive, is subconsciously in play when business strategies fail says brain-imaging researcher, Dr. Srini Pillay.
After a decade of working with individual business leaders, Srini Pillay, M.D., a Harvard psychiatrist and nationally-funded brain-imaging researcher, recently turned his attention to working with companies and organizations, to see what impact he could make in the business community with his specific expertise in brain science. Today he is training leaders at The World Bank, at some of the world’s top consulting companies, including Novartis, and The MITRE Corporation, and elsewhere. In his presentations Dr. Pillay shares insights from brain science that when implemented positively impact business strategies and thus reputation, growth and bottom lines. “You don’t have to be a neuroscientist, but rather a well-informed leader, to understand how the brain works; then use that knowledge to make your people more effective and to strengthen your company overall,” says Dr. Pillay.
Pillay, the author of the award-winning “Motivational Book of The Year “(2010): Life Unlocked: 7 Revolutionary Lessons to Overcome Fear, and Your Brain and Business: The Neuroscience of Great Leaders (FT Press, 2011) has been sharing his groundbreaking insights into why some business strategies will never work if only approached consciously, and how to use advances in brain science to overcome those barriers. His talks have taken him throughout the US as well as to London, Greece, Switzerland, Bulgaria, Romania and Pari.
Here are some insights for leaders and entrepreneurs from Dr. Pillay, on how to harness your subconscious and make sure your strategies work, putting your company in that desirable 30% minority.
1. Strategy, to be effective, must take into account people’s subconscious as well conscious intentions. Extensive brain imaging research shows how and why unconscious factors matter just as much when a team is trying to implement a strategy.
2. The major concerns shared by many corporations face are not just fears of failure. Fear of success, while seemingly counterintuitive, is subconsciously in play when business strategies fail. With help, these subconscious roadblocks can be made visible and can be overcome.
3. There are brain-related ways to get where you want to get in life; you will need more than just thinking you know where you are going. There are specific ways to program your brain’s “GPS system” for breakthrough success.
Judy Katz, Katz Creative, 212-580-8833, judy@KatzCreative.com