NBA Fans Sure That Jeremy Lin Is For Real; In China, Thousands of His Jerseys Are Not
It took only 10 days for New York Knicks point guard Jeremy Lin to move from unknown Harvard grad to international, cover-of-Sports Illustrated sensation. That sent New York Times reporters scurrying downtown to discover whether the sharp-eyed basketball phenom had been paid the highest compliment: whether products associated with him, like jerseys and shoes, had been counterfeited and were being sold on the city’s notorious counterfeit black market on Canal Street.
But in China, it’s a completely different story. Counterfeiters in China have stepped up. Can it be a surprise then, that on Wednesday, a NY Times article reported from Hangzhou, China that counterfeiting there had already been going great guns? ‘“His jerseys have sold out, even including the counterfeit ones,” said Zheng Xiaojun, a 24-year-old clerk in the capital of Zhejiang province, the home of Lin’s distant relatives according to claims in the People’s Republic. While appreciative of the clerk’s honesty, at the time the article was written there were no “Lin jerseys,” so all the articles in the store were counterfeits—known as jiade, or “fake” in Chinese.
Is there any solution to this global wave of sports clothes fakery?
The phenomenon may seem a classic case of ‘too big to solve, too distant to care.’ But in fact, that’s far from the case,” says Applied DNA Sciences of Stony Brook, NY, which is already authenticating cotton in the U.S. and wool from the U.K.
Applied DNA are actively involved in the global effort to ensure the authenticity of products and the protection of global supply chains from counterfeiting and diversion. Patented and applied in over a billion products throughout the world, the company’s SigNature® DNA markers are unique, botanical, “green” DNA sequences that can help preserve the quality and integrity of products ranging from pharmaceutics to cosmetics. DNA authentication takes on the big jobs by authenticating the legitimate product, instead of identifying every fake. That is a flexible and eminently practical way of handling the biggest global housecleaning jobs.
For further reading, please visit the Applied DNA blog.
About APDN
APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied. Our mark provides a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to www.adnas.com where APDN routinely posts all press releases.
Janet Vasquez
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Applied DNA Sciences
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www.adnas.com
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