Bick’s® Hosts a “Grill and Give” Event to Benefit Food Banks Canada
Bick’s “Grill and Give” provides a fun way to celebrate the start of the barbecue season and support Food Banks Canada
TORONTO, CANADA (May 18, 2011) – With summer just around the corner, the Bick’s brand is inviting Toronto residents to join them in a special celebration to kick-off the barbecue season and provide much-needed support for Food Banks Canada.
This one-day “Grill and Give” event will be held on Thursday, May 19th, 2011 between 11am to 3pm at Dundas Square, Toronto.
Bick’s is hosting a delicious meal, drink and recipe booklet for barbecue fans in appreciation for a $5 donation to Food Banks Canada*. Event proceeds will be bolstered by a $25,000 donation from Bick’s to support Food Banks Canada and their local food bank chapter, Daily Bread Food Bank.
In addition, local media personalities and familiar Canadian celebrities will be on hand to share their favourite burger and topping combinations in a “Build a Burger” challenge, hosted by Food Network Celebrity Chef Rob Rainford. The media challenge is scheduled from 12-12:30, followed by a celebrity challenge from 1-1:30 p.m.
“Bick’s is delighted to have an opportunity to kick-off the grilling season with the barbecue enthusiasts in Toronto and to provide support to Food Banks Canada, “ said Maribeth Badertscher, Vice President of Corporate Communications and Community Initiatives for
The J.M. Smucker Company.
"Food banks provide essential food to Canadians in need," said Katharine Schmidt, Executive Director, Food Banks Canada. "All monies raised by our corporate partners like Bick’s will help us to assist food banks in their ability to provide safe quality food to Canadians in communities across the country."
Smucker Foods of Canada Corp is a subsidiary of The J.M. Smucker Company which, for more than 110 years, has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe’s Best® and Bick's® in Canada. For more information about the Company, visit www.smuckers.ca.
The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Société des Produits Nestlé S.A., used under license; and Dunkin’ Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.
Food Banks Canada is the national charitable organization representing the food bank community across Canada. The Members, Affiliate Member food banks, and their respective agencies serve approximately 85% of people accessing emergency food programs nationwide. Food Banks Canada continue to work to find short term and long term solutions for the nearly 870,000 Canadians who are assisted by a food bank every month.
*While quantities last
**All statistical information taken from HungerCount 2007
©/® Smucker Foods of Canada Corp.
Contact:
Kelly Sipherd m 647.524.0286
Beth McBlain m 416.580.7434
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