THE LIMITED CELEBRATES GOLDEN ANNIVERSARY
Columbus, OH (July 8, 2013) – The Limited is celebrating 50 years of leadership in specialty retailing by kicking off a multi-month campaign to reinforce its mission to support clients’ personal success.
Founded in 1963, The Limited changed the way women shop for apparel and helped fuel the growth of malls across the country by bringing runway-inspired fashions from New York, Europe and beyond to women everywhere. The Limited remains one of the most iconic brands in specialty retailing today.
“Our proudest achievement is the confidence that our clothes inspire,” said Nicolas Frechette, senior vice president of merchandising and a member of the Office of the President. “Our clothes empower our clients to succeed in her personal and professional life, and The Limited remains true to this mission 50 years later by making our client the star of our anniversary campaign. Congratulations to the 10,000 associates who honor this legacy by delivering personal and attentive service to our clients every day.”
The retailer will kick-off its celebration with a special campaign to support Dress for Success, a nonprofit organization that offers professional apparel, a network of support and career development tools to women who are entering or re-entering the work force. The Limited is inviting its clients to share success stories, life lessons and great moments in their lives – whether personal or professional – with others who can learn from their wisdom. Submissions are being accepted at thelimited.com/50th. The company will donate $1 to Dress for Success for every submission, up to $50,000. Additionally, The Limited is donating to Dress for Success 30% of the proceeds from a limited edition clutch purse and a commemorative bracelet that will debut this fall.
An aggressive digital and social media campaign will ask clients to select a dress design that will be featured in its stores. The company’s associates will cap off the celebration in October with a simultaneous commemorative event across all 259 stores nationwide.
Owned by private equity firm, Sun Capital, The Limited is growing and improving its stores. The 2013 plans mark the company’s sixth consecutive year of store growth. Including those to open in 2013, the company has added 68 new stores to its network since 2008.
About The Limited
Building on its 50 years of leadership in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help our clients succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories—to suit her lifestyle demands, from workday to weekend. A Sun Capital Partners portfolio company, The Limited has 259 mall locations throughout the United States. For more information, please visit: www.thelimited.com “Like” us on Facebook, or follow us on Twitter @TheLimited and Pinterest.
About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in–house operating professionals and experience. Sun Capital affiliates have invested in more than 315 companies worldwide with combined sales in excess of $45 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 125 cities in 15 countries. To date, Dress for Success has helped more than 700,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
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Contact: Tawn Earnest, 614 289 2132, tearnest@thelimited.com
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