#BackTheBid – RYVL Channelzero and Rugby AU Lead Way for Australia’s Bid to Host Women’s World Cup 2021
Specialist creative agency RYVL Channelzero has been selected by Rugby AU to promote its bid to host the Rugby Women’s XVs World Cup 2021. RYVL Channelzero successfully won a competitive pitch with its concept “We’re Ready”. The idea not only resonates strongly with Rugby AU, the Wallaroos players and fans themselves, but also reflects the readiness of the world class facilities available in the proposed host region – the Hunter Valley and Newcastle. Campaign hashtags #Ready and #BackTheBid will aim to engage wider support on social media. The campaign to bring the World Cup to