US/UK/Canada

Share

Pick a time period -
Tags ( Active)

TMG’s TRUTH GIVES CONSUMERS CONTROL OF THEIR PRIVATE DATA WITH LAUNCH OF TRUTH DATA CLOUD

· Blockchain-enabled GDPR-compliant marketplace will let consumers sell their own private data · First partners - loyalty scheme StylePoints and influencer marketing platform NarratrsTRUTH, a subsidiary of The Marketing Group plc (TMG), has announced that it is launching a blockchain-enabled GDPR compliant marketplace enabling consumers to take back control of their personal data. TRUTH Data Cloud (www.truthdata.cloud) is the world’s first marketplace for consumer data to launch with commercial partners on both the supply and redemption side, enabled by open APIs letting third parties

TMG’s TRUTH LAUNCHES WORLD’S FIRST BLOCKCHAIN-ENABLED ADVERTISING CAMPAIGN

TRUTH runs campaign in with national publisher with 100% transparency on client spend across the supply chainTRUTH, the world’s first global blockchain-enabled media agency [and a subsidiary of The Marketing Group (TMG)], today announces the first successful deployment of an advertising campaign using blockchain smart contract technology. The campaign, which ran across a national publisher for ten days until 19 March 2018, saw media agency TRUTH fully disclose all fees involved to the client. Blockchain as a technology has been validated by this campaign. It clearly demonstrates how

TMG’S ADDICTION ADVERTISING TAKES ON CHINA LIFE CAMPAIGN IN SINGAPORE

Yao Ming – former China and US Basketball player fronts campaignTMG’s Singaporean agency, Addiction Advertising  today announces that it has been appointed by China Life Insurance (Singapore) Pte. Ltd. (“China Life Singapore”), an indirect subsidiary of insurance heavyweight - China Life Insurance (Group) Company, to create and execute a branding and tactical product strategy to further strengthen its brand influence in Singapore and drive consumer engagement. The Singapore-based multi-award-winning agency will deliver an integrated campaign across print

TMG’S CHANNELZERO AWARDED SPEEDO ACCOUNT

Channelzero combines forces with One9ninety, DAE and Narratrs to win global campaign to celebrate Speedo’s 90th Birthday in AustraliaTMG’s Australian agency, Channelzero today announces that it has been appointed by iconic swimwear brand Speedo to develop a global campaign to celebrate Speedo’s 90thBirthday in Australia and across the globe. Channelzero won the contract in a competitive pitch to provide all creative and content across key communication channels – digital, retail and PR – for all markets. The TMG agencies combined forces to offer Speedo a genuine full-service response to

TMG’S TRUTH MEDIA AGENCY PUBLISHES “THE STATE OF PROGRAMMATIC ADVERTISING” MARKET RESEARCH

LONDON: 8 January 2018, TRUTH , the first global blockchain-enabled media agency, today announces the findings of research conducted in collaboration with London Research. The research is based on interviews with senior marketers at well-known brands and a global survey of more than 100 senior executives with responsibility for ad buying — and highlights the crisis in confidence that is undermining the programmatic advertising industry. The full version can be found at https://truth.agency/truth_pdf.pdf Key findings: A lack of value chain transparency as 79%

There are no items matching the current filter
There are no more items matching the current filter
Back to top