The Huge Email Mistake You’re Making Every Day
Email is one of the most important tactics in the B2B marketer’s toolbox, coupling the potential for broad reach with opportunities for highly targeted messaging. Although email is at the core of most B2B marketing programs, it’s amazing how many marketers fail to leverage its most powerful aspect: testing. Because each of its elements can be tweaked, email offers significant testing opportunities — and even the smallest changes can have a big impact on conversion. With opt-in communications, the battle for attention is already half won. Getting the rest of the way there means testing to