Two mothers have joined forces and started their own business aimed to make lives with children easier by keeping them up to date with events happening all over the North East.

Newcastle Parents has been set up by friends Laura Middleton and Kelly Belmont after their over the river counterpart, Sunderland Parents proved to be so successful. Frustrated after taking their children to events only to find them postponed or cancelled, Laura and Kelly decided to set up an informative website advising others on updated information on what’s happening around the region. Together they visited The North East Business and Innovation Centre (BIC) and were appointed business adviser, Debbie Simpson.  Laura said:

“We were always the ones who would turn up to an event which was just finishing or had been postponed so that’s where the idea came from, we originally started the website because it was information that we wanted to know ourselves”.

“We visited the BIC where we discussed with Debbie about different options and how we could make our idea into a viable business. Debbie was great she really got behind our idea and continues to support us. We launched Sunderland Parents in October last year and have never looked back since. After it became so popular we decided to go for it and launch Newcastle Parents as we have been asked many times when we will be doing it. It’s a really exciting time.”

Kelly adds: “We, as parents, need to know about parking, is there any, is it free, do you need money for rides and will there be food and drink. All of these factors are taken into consideration when advertising events on our website. We want to be confident that what we are telling people is valuable information. For all the events are not ours we have become a trusted voice.

“The fact that the website has spread through word of mouth alone makes us incredibly proud and during half term we were receiving over 1000 visitors to the site each day and peaked at 3000. We are unbelievably busy but luckily we live just around the corner from each other and most nights can be found together making plans, thinking of new ideas and contacting people.”

Debbie adds:

“As soon as Laura and Kelly came to the BIC I was overwhelmed by their enthusiasm and determination for keeping parents up to date and ensuring that their little ones have fabulous days out, which is what it is all about. I wish Laura and Kelly all the best with their business venture and look forward to seeing it grow all over the North East.  

“If there is anyone out there wondering if self employment is for them I urge them to get in touch with the BIC. We offer a wide range of products and services to anyone wishing to start their own business.”

To book an appointment with a business adviser call 0191 516 6149 or email

Sarah Spence, Communications Executive

North East Business and Innovation Centre (BIC) 

0191 516 6073

The North East Business and Innovation Centre (BIC) offers a wide range of support services for businesses of all shapes and sizes.

Located on the banks of the river Wear in Sunderland, the BIC’s 14-acre site includes a range of flexible office and industrial space to let, in addition to superb meeting and conference rooms. Our experienced advisers help hundreds of new businesses to start up each year by providing one-to-one business advice, mentoring and support, training courses, workshops and seminars. Whatever your needs and whatever stage of development your business is at the BIC is here to help. 


About Us

The North East BIC is an organisation which exists to support businesses of all sizes and at all stages of their development. Our experienced advisers help hundreds of businesses to start up each year, and the 14-acre BIC site can accommodate over 160 companies in purpose-built offices and work spaces. This space is made up of over 200 offices and units, from 150-6250 sq ft and applicable to most sectors, inc biotech . We also offer an array of technical resources and support services, as well as superb meeting / conference facilities fitted with the latest video conferencing equipment. In addition the site is able to offer companies excellent broadband, hosting and telecoms facilities. Established in 1994, our facilities have grown in line with the needs of industry and include specific incubator units to help nurture aspiring businesses. We also offer immediate support, information and advice on any enterprise-related issues. The BIC also has excellent links with a wide range of organisations on a regional, national and international level ensuring our clients benefit from access to the latest business opportunities. Specialities Business support services, business space and accomodation, business skills and training, enterprise in education, product design and development, ICT services, marketing services