“Diddy and Ciroc Invade Hollywood” NBA All Star Weekend
Presented by Boost Mobile
Friday, February 18th, 2011—NBA All Star weekend kicked off in Los Angeles, CA as Sean “Diddy” Combs hosted the highly anticipated “Diddy and Ciroc invade Hollywood” event at legacy club Avalon. 1 Society and TPGPR joined forces to put together a phenomenal party that would start the 2011 NBA All Star weekend off right. Even with the rain and traffic that flooded into Los Angeles, even these circumstances did not stop Diddy’s invasion.
As celebrities filled the blue carpet and Ciroc filled the bars, everyone from fans to media to peers eagerly awaited for Diddy’s arrival. As the Hollywood business mogul himself stepped onto the media frenzied carpet at approximately 12:15 AM, he was quickly whisked away after photo ops to his table on stage, an exclusive area filled with Ciroc and his past cover of Vibe Magazine. When Diddy finally took the stage, the crowd erupted, sweeping the venue with a crazy wave of excitement. Diddy seemed at home and was all smiles as he reached out to the crowd, holding a microphone in one hand and a Ciroc bottle in the other.
Even better, the night was filled with surprises and treats for the audience. Not only did Diddy announce the name of his new cocktail, the “Nino Brown”, but Boost Mobile, featured sponsor of the evening, gave Power 106’s lucky radio winner the newest feature phone with a year plan provided. In addition, a silent auction was showcased inside Avalon’s halls and Bardot’s Vip Lounge to help raise money for the Josh Howard Foundation. All the while, DJ Play n Skillz and DJ Rush (KGGI) FM tore up the sound system for the swarming dance floor.
To top it all off, the event was enjoyed by Hollywood’s hottest celebrities. While Stevie Wonder joined the crowd to support Diddy’s event, Lil’ Wayne soon took position up in the DJ booth with DJ Rush to do the same. Fans, celebrities, and peers came together from all over to make this All Star Weekend event truly a success, and spirits were an all time high.
Media Contact:
TPGPR
Steve Nguyen
Tel: (310) 279-6029
www.tpgpr.com
About Josh Howard Foundation
The Josh Howard Foundation is dedicated to helping to improve the quality of life of economically challenged communities by utilizing programs and services that focus on academic improvement, community outreach, and athletic and fitness training. The Josh Howard Foundation is committed to having an active role in uplifting the community. Our innovative programs will help youth to become well-rounded citizens and enhance the quality of life of our senior citizens and the community as a whole. Visit our site: www.joshhowardfoundation.com
About ‘All-Star Weekend 2011’
As the premier event series held during the 2011 NBA All-Star Weekend, ‘All-Star Weekend 2011’ is launched by acclaimed event designers AccessDallas.com and TPGPR. A soiree through Los Angeles most recognizable venues (Avalon and SupperClub) the event is certain to become the most ambitious marketing events during 2011’s All-Star Weekend. Joined by some of the most recognizable names in sports and entertainment, this event has partnered with such names as Sean ‘Diddy’ Combs, NBA Superstar Dwayne Wade. Please visit http://allstarweekend2011.com for more details.
About Boost Mobile
Boost Mobile, one of Sprint’s prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, e-mail, IM and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 277 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research in Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost* cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.
About TPGPR
TPGPR is a full-service marketing and communications firm led by CEO Steve Nguyen. TPGPR excels in developing, designing, and executing national and international campaigns and creative solutions to marketing needs and desires. TPGPR specializes in placing products and services in all forms of entertainment including broadcast, radio, film, music, print, online, and other forms of interactive media. Providing a range of services such as integrated brand marketing, public relations, and product placement, TPGPR offers an intimate client relationship and superior professional service that cannot be delivered by a larger firm. Please visit www.TPGPR.com for more details.