FROSCH USA LAUNCH DUTIES AWARDED TO THE S3 AGENCY
(August 31, 2015 – Boonton, NJ): Frosch, one of Europe’s leading eco-friendly brands, has just launched its line of green household cleaners in the U.S. The S3 Agency in Boonton, NJ has been selected to support the launch across public relations and social media channels. S3 is charged with creating U.S. awareness of Frosch, voted Germany’s “Most Trusted Brand” by Reader’s Digest for the past 15 years running.
The initial 13 Frosch products that are launching in the U.S. and available now for purchase on www.froschusa.com and Amazon include:
- Aloe Vera Dishwashing Liquid
- Pomegranate Dishwashing Liquid
- Baking Soda Dishwashing Liquid
- Sensitive Provitamin (Unscented) Dishwashing Liquid
- PH Neutral Universal Cleaner
- Lavender Universal Cleaner
- Lavender Sanitizing Cleaner Spray
- Baking Soda All Purpose Cleaner Spray
- Bio Spirit Glass Cleaner Spray
- Grapefruit Kitchen Cleaner Spray
- Lemon Shower and Bathroom Cleaner Spray
- Lemon Cream Cleaner (scouring cream)
- Lemon WC / Toilet Bowl Cleaner
“While Americans are more interested in going green than ever before, many feel that natural cleaning products are not as effective as those filled with harsh chemicals,” said Benjamin Ezra, partner at Ezzi Imports, the exclusive importer for Frosch USA. “Frosch offers green cleaning without compromise, and that is the message that S3’s experience across the European and environmental industries will help us communicate.”
“Germany has long been a global leader in the green movement, and Frosch has had tremendous success there, thanks to exceptional products rooted in the brand’s authentic sustainability expertise,” said Denise Blasevick, CEO of The S3 Agency. “It is a privilege to usher in a brand that is sure to have a strong impact on a relevant topic for U.S. consumers today.”
For more information about the Frosch green cleaning line, or to purchase any of their proven, all-natural products made with European ingredients, visit www.froschusa.com.
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About The S3 Agency
The S3 Agency is an independent creative agency specializing in advertising, public relations, and social media. Founded in 2001, S3’s clients include BMW Motorrad, Tetley Tea, and now Frosch USA. For more information, visit www.theS3agency.com.
PRESS: For more information about Frosch USA, please contact Kristin Drabik at The S3 Agency: 973-257-5533 or kdrabik@theS3agency.com
About Frosch USA
The Frosch brand was launched in 1986 by Werner & Mertz with the intention of offering environmentally friendly cleaning products that were able to compete with traditional cleaning brands without compromise. Headquartered in Mainz, Germany, Frosch has sales distribution in over 50 countries. Frosch has a global commitment to creating ecological and sustainable household products that consumers can trust for years to come. Ezzi Imports, the exclusive importer of Frosch USA, was founded in 2014 and is based in The Bronx, New York. For more information, visit www.froschusa.com.
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