Good Earth Tea Introduces Unique Teas in Unexpected Locations Through Surprise Sampling Tour
Good Earth Tea announced today the launch of its Untamed Moments Tour. The tour will visit San Francisco and Los Angeles to introduce Good Earth’s unique tea blends to consumers at out of the ordinary places, like tattoo parlors, vintage clothing stores and art museums.
The tour runs throughout the month of October and features young men and women riding custom branded vintage-style bikes around hip neighborhoods. The street team will visit hot hangouts to hand out samples of Good Earth Tea’s vivid blends like Sweet & Spicy and Green Tea Lemongrass. A custom-wrapped van emblazoned with Good Earth visuals will transport the sampling team throughout the region – making it easy to spot where the brand is going next.
“The Untamed Moments tour brings the Good Earth Tea brand to life, personifying the intriguing nature of our tea blends,” said Anna Corini, Marketing Executive, Good Earth. “We want to show the people of San Francisco and Los Angeles who we are and we are excited to introduce them to our adventurous personality and our distinctive teas.”
To create additional touch points with consumers, Good Earth will share details about when and where the tour will stop on their Facebook page and a contest on Twitter encourages fans to tweet a photo of the Untamed Moments tour van or sampling team for a chance to win prizes.
Good Earth Tea worked with Brand Connections, a marketing and media agency that specializes in branded consumer experiences to plan and execute the tour, identifying locations that fit with the brand identity to reach the adventurous Good Earth Tea consumer.
The tour runs from October 12ththrough the 31stvisiting various locations such as San Francisco’s Mission District, Golden Gate Park, Haight Ashbury and Soma neighborhoods before moving to Los Angeles areas including Downtown L.A., West Hollywood and Silver Lake. For more information and tour location updates, visit Facebook.com/GoodEarthTea.
Press: For more information, contact Allison Greco, The S3 Agency at 973-257-5533 or agreco@theS3agency.com.
About Good Earth Tea:
One of the first American herbal companies and a leader in specialty tea, Good Earth Tea offers a tea adventure like no other, taking inspiration from the earth’s wonders to transform rich flavors from around the world into vivid and intriguing blends such as Sweet & Spicy, Green Tea Lemongrass, and Superfruit White Tea with Mangosteen and Mango. Good Earth Tea is part of the Tata Group, the largest India-headquartered multinational in North America, that also includes Eight O'Clock Coffee and Tetley Tea. On Facebook: www.facebook.com/GoodEarthTea. On Twitter: @GoodEarthTea. For more information, please visit www.goodearthtea.com.
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