Liberty Creek® Vineyards Supports Operation Gratitude in Holiday Drive to Bring Music to Troops Overseas
(October 1, 2013 – Modesto, CA): Liberty Creek Vineyards is teaming up with Operation Gratitude to provide holiday cheer through the power of music to US military members serving overseas. Compilation CDs featuring holiday classics sung by top country crooners will serve to lift spirits, boost morale and provide comfort to service members far from home during the holiday season as part of the “Tunes for Troops” program. A Liberty Creek donation will enable Operation Gratitude to include the CDs in the care packages they send to troops around the world, for whom “home for the holidays” is not an option. Liberty Creek’s holiday drive begins October 1st and will run through the end of the year.
Consumers can contribute to the holiday drive by visiting LibertyCreekWine.com and entering the unique code found on specially tagged bottles of Liberty Creek Wine. In exchange for the support, Liberty Creek will donate $1.00 per code to Operation Gratitude, up to $10,000. Operation Gratitude will use this donation to provide the specially created holiday music compilation CDs.
“At Liberty Creek Vineyards, we view the holiday season as a time to cherish what we have and give back to those who are in need of a boost during this time,” says Michael Shastid, Brand Marketing Specialist, Liberty Creek Vineyards. “We are honored to be joining Operation Gratitude in giving back to the US troops who give so much of themselves for us every day.”
Operation Gratitude sends care packages and letters personally addressed to U.S. Service Members and wounded warriors, and believes music makes the packages even more meaningful.
“’Tunes for Troops’ is such an important part of our efforts, as music has the power to soothe, comfort and lift spirits among our troops, especially during the most difficult times to be away from loved ones,” says Carolyn Blashek, Founder of Operation Gratitude. “Liberty Creek’s continued support facilitates our ability to support US military members and to show our appreciation for the sacrifices they make.”
For more information about Liberty Creek Wine and their program to support Operation Gratitude, please visit www.LibertyCreekWine.com
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Media Contact: Tony Scott, Source Marketing, 203.454.6825 or scott@source-marketing.com
About Liberty Creek Wine
The heritage of Liberty Creek Vineyards is rooted in the rich soils of California, where our grapes are carefully selected for their quality and authentic varietal character. Liberty Creek offers nine great-tasting and affordable wines in a vibrant, fruit-forward portfolio: Chardonnay, Merlot, Cabernet Sauvignon, White Zinfandel, Sweet Red, Pinot Grigio, Pinot Noir, and New Moscato and Pink Moscato. We support those who find value in tradition, yet stay true to themselves! For more information about Liberty Creek, please visit www.LibertyCreekWine.com
California Table Wine, ©2013 Liberty Creek Vineyards, Modesto, CA. All rights reserved.
About Operation Gratitude
Operation Gratitude annually sends 100,000+ care packages filled with snacks, toiletries, entertainment and handmade items plus personal letters of appreciation addressed to individually named U.S. Service Members, including those who have been wounded and are recovering in transition units. Our mission is to lift morale, bring a smile to a service member's face and express to our Armed Forces the appreciation and support of the American people. Each package contains donated product valued at ~$100 and costs the organization $15 to assemble and ship. On December 7, 2013, Operation Gratitude volunteers will assemble and send their One Millionth Care Package. For more information about Operation Gratitude, please visit www.OperationGratitude.com
About Source Marketing
Source Marketing is a diversified marketing services agency providing promotional, experiential, retail, digital/social and direct marketing services, specializing in “Right Now Marketing” that can be deployed quickly to achieve business objectives. Source Marketing is a member of the MDC Partners network, one of the world's leading marketing communications firms. Corporate headquarters are located in Norwalk, CT. For more information about Source Marketing, please visit www.source-marketing.com
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